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Exclusive: ODG Submission of Points for the Magic Leap Acquisition of Auctioned Patent Assets «Magic Leap :: Next Reality

If you thought the long and unfortunate story of ODG was over, wait, there's one last chapter. As we reported in January, the remaining ODG patent assets were put up for auction, but the buyer was never disclosed. However, we have a pretty good idea of ​​where these ODG patents ended. In a US patent application filed earlier this month, …

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8th Wall celebrates new "Spider-Man: Augmented Reality" for Blu-Ray, DVD release "Mobile AR News :: Next Reality"

Hollywood loves sequels so much that studios and their marketing teams are not particularly proud to release a sequel to augmented reality advertising. Spider-Man: In the Spider verse Sony has commissioned a new AR activation from the creative agency Igniteie to promote the film's Blu-ray, DVD and digital streaming videos. Pictures by Tommy Palladino / Next Reality Like the first …

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Amazon & 8th Wall Spin-Up New Augmented Reality for "Spider-Man: In the Spider-Verse" for Blu-Ray, DVD release "Mobile AR News :: Next Reality"

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel to augmented reality advertising. Following the creation of a web-based augmented reality experience to promote the release of Spider-Man: In the Spider verse Sony has commissioned a new AR activation from the Trigger advertising agency to promote Blu-ray, DVD and digital …

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Apple's new credit card is an integral part of the upcoming AR Smartglasses rollout. Here's why «Next Reality

On Monday, Apple unveiled its Apple Card, the company's boldest move, evolving into a true mainstream mobile payments provider. And the product has far-reaching implications for our future of augmented reality, some of which may not be immediately obvious. Let's start with a little background. Apple Pay has been around for some time and has managed to catch a large …

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Makes focall owners share their experiences with new software updates with friends «Next Reality

With the latest software updates for its Focals smart glasses, North has essentially represented its customers as marketing evangelists for friends and family. On Monday, the company unveiled the latest software updates for its smartglasses, which include two new features, Lenscast and Wonderland, which allow iPhone users to share their focal experiences with others, as well as some improvements in …

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