Over the last two years, the tech industry has established a series of symbiotic relationships that now converge in augmented reality space. This week we have a look at these interconnected technologies and their design of the future of AR.
Meanwhile, Marvel and HBO are taking advantage of AR's presence to release their major entertainment releases, Avengers: Endgame and Game of Thrones . Likewise, Jack Daniel's is the biggest name in the liquor industry so far to get on the AR train.
The Future of Augmented Reality: 5G, Blockchain, Smartglasses, and More
The augmented reality has not taken hold in the storm, but the building blocks are taking shape.
From 5G networks to blockchain, from smart glasses to the AR cloud, today's technologies will influence how the introduction of the mainstream will prevail.
Perceptions how these technologies will evolve into the future of our AR, and there is the reality … the next reality . Read our six-part series on the future of AR here … [1
Marvel Amps Up "Avengers: Endgame" promotion using Playmoji for Google Pixel
The marketing team at Marvel Studios is doing everything to make sure you see Avengers: Endgame if it's in a few Weeks are coming to theaters, including an updated set of Augmented Reality Playmoji for the Playground app at Google Pixel.
Included in an update to Marvel Studios' Avengers Playmoji app on Google Play on Monday, Google Pixel owners now have access to the entire Avengers team. War Machine, Thor, Black Widow, Rocket and Captain Marvel join Iron Man, Captain America, Hulk. Nebula and Okoye from the first release of the app.
Read more about the experience with Playground AR and how it may only be the beginning of Marvel's AR marketing rush coming up next week …
REA LITY BITES: Recently, Google stole the show at the GDC with its cloud-based Stadia game service. Could this also be a model for the future of AR content? An AR researcher weighs in.
Snapchat debuts Branded Landmarker AR with Game of Thrones lens
Spring is everywhere in the US, but through the lens of Snapchat and Augmented Reality, winter is coming to New York.
Following the debut of Game of Thrones AR experience at SXSW, HBO has now used Snapchat's new Landmarker technology to promote the upcoming Game of Thrones last season aired on Sunday.
REALITY BITES: Snapchat is one of the favorites to use the future of Augmenten for smart glasses the reality, but will it survive so long? According to Business Insider the burning rate of the parent company Snap could extinguish the AR flame within three years.
Jack Daniel's bottles become an AR marketing canvas
while Jack Daniel's is one of the largest liquor brands in the market for augmented reality marketing, followed by a long list of others tell a well-known story in the growing marketing medium.
On Monday, the company released the Jack Daniel's AR Experience in the App Store and Google Play. Equipped with the app and a bottle of Jack of any size (or at least a crisp photo of one), users can scan the label and access three AR experiences, including stories about the namesake of the whiskey, an overview of the distillation process, and a tour through the brand's headquarters in Lynchburg, Tennessee.
Read on to find out why the AR experience itself can not be innovative, but Jack Daniel's assumption matters …
REALITY BITES: Pokémon GO is by far the most successful AR game, therefore, it is the obvious choice to assist in the promotion of the upcoming Detective Pikachu film. Plot twist! 7 Eleven instead jumped in with his AR camera in his mobile app. Speaking of movies: Regal Cinemas operates an "EastAR Egg Hunt" with its own AR-enabled mobile app that allows moviegoers to scan movie posters for virtual Easter eggs that contain rewards. If you are interested in other AR advertising and advertising strategies like these, read our Marketing Department!
Next Reality reviews every Friday the latest headlines in the financial world of augmented and mixed reality. This weekly Market Reality column contains information on funding announcements, mergers and acquisitions, market analysis and the like. In previous issues of Market Reality, you'll find more news that you might have missed.