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Home / Tips and Tricks / 7-Eleven Supports BodyArmor Drink with Augmented Reality for the NCAA Basketball Tournament «Mobile AR News :: Next Reality

7-Eleven Supports BodyArmor Drink with Augmented Reality for the NCAA Basketball Tournament «Mobile AR News :: Next Reality



Following the NCAA basketball tournament, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans that they can quench their thirst throughout March madness.

Available in the 7-Eleven App until April 10 For iOS and Android, the two Augmented-reality experiences promote BodyArmor, the official sports drink of the NCAA Championships.

Photo via Zappar

The first AR experience uses the front camera. The effect initially places a virtual bottle of BodyArmor in the camera view, and when the user opens his mouth, the bottle spins up to provide an imaginary refreshment.

Next, users become basketball players and use the real-time The camera is fed into a basketball court scene that completes the body of a virtual basketball player. Users can also customize the skin tone and gender of the virtual costume before capturing the scene to share with others.

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A VR version of the game is available for devices that do not Support Android devices (as the 7-Eleven app's AR camera does not yet support ARCore) and iOS devices that are not compatible with ARKit.

Users can also earn points for the 7-Eleven loyalty program Share the selfie social media experience or play a game of mini-game. In addition, customers can earn twice as many points when buying 28 ounces. Bottle BodyArmor in 7-Eleven stores.

photo via Zappar

The position of BodyArmor as a sponsor of a major sports tournament is an important battlefield in its goal to overthrow market leader Gatorade , The fact that the company is incorporating augmented reality marketing into this highly visible campaign speaks volumes about AR's position in the current advertising landscape.

(Ironically, basketball legend Kobe Bryant, who skipped college and went straight from high school to NBA, was a formerly significant body armor investor and brand seller.)

The convenience store chain remains the augmented reality Experiences built with Zappar Zapworks Studio platform to attract customers.

Photo via Zappar

Previously, 7-Eleven released a football-centered AR experience at the start of the 2018 football season. Suffice to say, 7-Eleven does a great job of satisfying the appetite of tech-savvy sports fans.

For his role, Zappar has created a growing niche of AR experiences for sports marketing, ranging from mini-games for snack brands to fan-engagement for sports teams.

And with the world of sports entertainment increasingly incorporating augmented reality into the marketing game, we can expect to see an even wider range of such marketing initiatives in the coming months.


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