Following the NCAA basketball tournament, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans that they can quench their thirst throughout March madness.
Available in the 7-Eleven App until April 10 For iOS and Android, the two Augmented-reality experiences promote BodyArmor, the official sports drink of the NCAA Championships.
The first AR experience uses the front camera. The effect initially places a virtual bottle of BodyArmor in the camera view, and when the user opens his mouth, the bottle spins up to provide an imaginary refreshment.
Next, users become basketball players and use the real-time The camera is fed into a basketball court scene that completes the body of a virtual basketball player. Users can also customize the skin tone and gender of the virtual costume before capturing the scene to share with others.