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Home / Tips and Tricks / 7-Eleven uses Augmented Reality to inspire football fans «Mobile AR News :: Next Reality

7-Eleven uses Augmented Reality to inspire football fans «Mobile AR News :: Next Reality



7-Eleven has not been content to launch the NFL's official pizza sponsor to feed football fans, and has pulled out a page from Pizza Hut's playbook with an Augmented Reality game.

Available until December 31 in the 7-Eleven Mobile App for iOS and Android, users can play an augmented reality football mini-game to test their quarterback skills.

Pictures about 7-Eleven

The game challenges players to a virtual quarterback by passing the pigskin into their physical environment at different distances and scores. or fly) around the screen. Oh, and there is a time limit here, so break your fast throwing motion.

Players are rewarded with 7Rewards points for their achievements, which can be redeemed at 7-Eleven beverage and snack locations. A maximum of 30 points can be collected per day, after which the game is time-delayed. But you can still practice once you reach your quota.

Images by Tommy Palladino / Next Reality

More augmented reality experiences can be unlocked by scanning codes in 7-Eleven stores in Baltimore, Dallas, Denver, Detroit, Washington, Buffalo, Chicago, Miami, New England New York, Philadelphia, San Francisco, Seattle and Tampa Bay (aka cities with NFL). Teams)

Customers can take a selfie with Dallas Cowboys quarterback Dak Prescott, try out AR face filters, and access more games. Baltimore, Dallas, Denver, Detroit and Washington fans have the privilege of gathering AR experiences tailored to their home teams.

Pictures of Tommy Palladino / Next Reality

The AR experiences, like 7 -Elevens previous advertisement for Deadpool 2 comes from Zappar's AR platform

All of these AR goodies serve to grab a larger piece of the cake from Rost's hungry watchers.

"No sport is bigger in the US than football," said Sean Thompson, 7-Eleven, Inc.'s senior vice president and chief customer officer. "Every week, millions of people arrive in stadiums, in friends' homes or in front of their own televisions to cheer on their favorite teams – and, of course, to eat and drink." 7-Eleven has everything to enjoy the great games of cool souvenir mugs Pizza and Wings It's an easy and inexpensive way to host an epic watch party.

Do not miss: Zappar's ZapWorks promises everyone the opportunity to experience complex AR experiences without the Coding Experience to create


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