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Home / Tips and Tricks / . 8 Wand brings image goals to the web-based augmented reality platform «Mobile AR News :: Next Reality»

. 8 Wand brings image goals to the web-based augmented reality platform «Mobile AR News :: Next Reality»



When it comes to web-based augmented reality, 8th Wall has become one of the leading platform providers, and the company has just expanded its capabilities to another level for AR marketers.

Release 11 of 8th Wall Web brings Image goals, the company assumes image recognition for AR activations. The ability allows creators to define a 2D image as a marker and embed AR content such as 3D models or video that can be accessed through iOS and Android mobile web browsers.

Images from 8th Wall / YouTube

"Unlike other web-based image recognition technologies are the image recognition and tracking for 8th Wall Web everything is done directly on the device and in the mobile browser, "the company announced in a blog post.

"This means better tracking performance and security for the user since no camera data is sent to the cloud." Second, image tracking can work with our SLAM engine and gives you the flexibility to design experiences that work with both image goals as well as interacting with the physical space around you. "

A demo video published by 8th Wall describes some use cases: like Enhanci In museums and murals, you can make images interactive or billboards, billboards, and point-of-purchase advertising bring to life.

Images from 8th Wall / YouTube

The version also includes the ability to embed QR codes and short links in web pages, and provides support for open source JavaScript Framework from Microsoft, Babylon.js. However, Image Targets were by far the most requested feature, based on a recent user survey by Twitter .

The image recognition feature allows 8th Wall Web to match the camera platforms available on Snapchat and AR AR camera platforms Facebook.

And while these social apps are currently more prevalent in the AR advertising market, 8th Wall has won several major accounts, including Miller Lite, Lego and Sony Pictures.

Images from 8th Wall / YouTube [8659006] In addition, 8th Wall Web adapts to the image recognition tools available in Apple's ARKit and Google's ARCore, the content publishers one provide a more scalable option for developing their own apps (and convince consumers to install them).

Both tech giants also have their own web AR options, A pple's AR Quick Look only works on iOS, and Google's web based feature for ARCore is still experimental. Therefore, 8th Wall has the advantage of being cross-platform.


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