When it comes to web-based augmented reality, 8th Wall has become one of the leading platform providers, and the company has just expanded its capabilities to another level for AR marketers.
Release 11 of 8th Wall Web brings Image goals, the company assumes image recognition for AR activations. The ability allows creators to define a 2D image as a marker and embed AR content such as 3D models or video that can be accessed through iOS and Android mobile web browsers.
"Unlike other web-based image recognition technologies are the image recognition and tracking for 8th Wall Web everything is done directly on the device and in the mobile browser, "the company announced in a blog post.
"This means better tracking performance and security for the user since no camera data is sent to the cloud." Second, image tracking can work with our SLAM engine and gives you the flexibility to design experiences that work with both image goals as well as interacting with the physical space around you. "
A demo video published by 8th Wall describes some use cases: like Enhanci In museums and murals, you can make images interactive or billboards, billboards, and point-of-purchase advertising bring to life.
The image recognition feature allows 8th Wall Web to match the camera platforms available on Snapchat and AR AR camera platforms Facebook.
And while these social apps are currently more prevalent in the AR advertising market, 8th Wall has won several major accounts, including Miller Lite, Lego and Sony Pictures.