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Home / Tips and Tricks / 8th Wall Beats Google & Apple with an AR Platform for the Internet «Mobile AR News :: Next Reality

8th Wall Beats Google & Apple with an AR Platform for the Internet «Mobile AR News :: Next Reality



Google and Apple Work to Enable Augmented Reality Content for the Web, But 8th Wall Startup Has Launched a Web AR Platform That Works on Mobile Browsers now launches 8th Wall Web, a platform that adapts the company's environmental mapping engine for markerless augmented reality experiences to the mobile Web through JavaScript and WebGL standards.

The platform supports many of the AR functions provided by ARKit and ARCore developers. And it supports 6DoF tracking so that users can view content from every angle. In addition, the platform can perform surface detection and point detection to anchor content on flat surfaces and to enable content interaction and light estimation to match the content of the physical environment.

8th Wall developed an AR chat bot named Jini to demonstrate the 8th Wall Web platform. Image via 8th Wall

Web-based AR experiences allow retailers, advertisers, and other publishers of AR content to share an AR experience with an audience without persuading them to download an app or scan a specific image , And because ARKit and ARCore only work with compatible mobile devices, this new platform will allow publishers to reach a wider audience.

"AR is transforming the way people can use the Internet, whether they are a product on an e-commerce site, interacting with immersive brands -Content, or be guided by a recipe with AR in the comfort of your own kitchen, "said Erik Murphy-Chutorian, founder and CEO of 8th Wall, in a statement.

"However, installing apps is currently a major hurdle for AR mobile use. 87% of smartphone users in the US charge nothing more than an app in a given month, and 8th Wall Web extends reach and impact Developers' AR capabilities create tremendous opportunities for them to scale up clients that would otherwise not be possible. "

While Google has released an API for web-based AR content for experimental Chrome browsers, Apple has its AR -Quick-Look feature that supports iOS-enabled USDZ file format 12 beta, 8th Wall's platform is now ready for the Web.

"Instead of creating new web browsers, setting new standards and selling new devices that support them, 8th Wall Web works with today's mobile phones and web browsers," Murphy-Chutorian said in a statement to Next Reality.

Images via 8th Wall

But once Google and Apple's web AR solutions are officially launched, where will 8th Wall fit?

"At launch, these solutions are built with native code, which means any improvement, or new features typically require a new web browser, a new operating system, or new web standards," said Murphy-Chutorian. "By contrast, 8th Wall Web is a complete computer vision and camera pipeline built on well-established web technology, and we can immediately launch new features and technologies with 8th Wall Web."

So while 8th Wall Web Chrome runs on Android and Safari on iOS, the platform works on every new web-enabled hardware and device as it's released.

"Unlike these alternatives, 8th Wall Web Web apps provide access to the full scripts, interaction, and power of today's Web, and brands can make immersive, interactive experiences with 8th Wall Web," said Murphy-Chutorian.

"Much of the discussion in the past about Web AR was to look at a 3D object in physical space. Demo, Jini [see image at the top of the page] is an interactive web app with a Conversational Avatar, the physical-based rendering, real-time shadow Highlighting particle effects, animation, audio, 3D buttons, gesture interaction, and playable mini-games. "[196592002] The Platform Becomes 8th Wall brand partners can be selected from September 11th. Interested parties can view an interactive demo and contact the company about licensing the platform at 8th Wall & # 39; s website.

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