Silicon Valley-based startup 8th Wall has made a name for itself in recent years to enable platform-independent AR experiences via web browsers and mobile apps. Now, 8th Wall promises developers the freedom to create and host AR experiences from any location via a simple web browser.
On Tuesday, 8th launched Wall Cloud Editor + Hosting, a new cloud-based AR platform that enables developers to author and host WebAR experiences through their web browsers.
With the new offering, developers can complete creation and collaboration workflows and then publish and host the results using the same tool. The Cloud Editor + Hosting Tool also provides users with ready-made templates to simplify workflow creation.
Erik Murphy-Chutorian, CEO and founder of 8th Wall, said in a statement. "Our SLAM and marker-based AR engine has been providing WebAR to partners and developers since its launch last year, but required the use of third-party software and the need for a hosted environment to come to market Our Customers' Requirements Want One End-to-End Solution to Build and Host WebAR Projects. "
The first publisher to use the new platform is the 72andSunny Advertising Agency, which is a WebAR Italian lingerie maker Intimissimi and his "Bra Twist" campaign starring HBO star Sarah Jessica Parker.
"Any product that lets us work together and manage teams in different time zones and locations , is a plus for us, we deliver g The 8th Wall platform was the perfect solution for this project, "said Benny Everitt, Creative Director of 72andSunny's Studio in Amsterdam. "The fact that the platform integrated both a hosting environment and a code editor tool greatly facilitated our work and was fundamental to the success of our WebAR campaign as well as maximizing our final output."
The experience brings a dancing animation of the actor into the physical environment of the user along with several comic models wearing intimissimis merchandise. Customers can capture photos and videos of their AR scenes to share with others. Then you can buy the products you like on the Inimissim website.
Sony Pictures, Toyota and MillerCoors are among the brands that have used web-based AR experiences on 8th Wall.
In addition to its web-based AR platform, 8th Wall has put together a wide range of development tools that enable virtually any type of mobile AR experience, including 8th Wall XR for cross-platform mobile AR apps, image targets for image recognition -AR experiences, AR camera for easy prototyping of web-based AR effects and support for volumetric video content.
Although not a household name like Apple, Google, Facebook, or Snapchat, 8th Wall has managed to build a development ecosystem that ignores walled gardens and gives developers the freedom to design for virtually any mobile device. This latest developer-focused addition will likely only accelerate this mission.