Adobe is already a powerhouse for its graphic design tools, and is leading the Unity and Epic Games-dominated 3D content creation marketplace with the acquisition of software maker Allegorithmic.
The move announced on Wednesday will allow Adobe to add Allegorthmics Substance tools for 3D painting and texturing to the Creative Cloud software family, which will include the Project Aero Advanced Content Builder if it does generally available.
"We are seeing a growing appetite for customers, 3D technology in the media, entertainment, retail and marketing sectors to create deep and immersive experiences, "said Scott Belsky, Adobe's chief product officer and executive vice president of Creative Cloud, in a statement. "Creative Cloud is the creative platform for everyone, and Substance products are a natural complement to existing Creative Cloud apps used in creating immersive content, including Photoshop, Dimension, After Effects, and Project Aero."
As part of Completing the Agreement, CEO and Founder of Allegorithmic, Sebastien Deguy, will head Adobe's 3D business and bring along all of its Allegorithmic employees. In a blog entry, Deguy described the takeover of Adobe as a dream come true, comparing the moment with Peter Jackson's stint as director of Lord of the Rings film trilogy.
"Allegorithmic and Adobe share the same thing" The passion to bring inspirational technology to the creators, "said Deguy," We are delighted to join the team in bringing the strength of Allegorithmic's industry-leading tools to the Creative Cloud platform and changing the way companies create powerful, interactive content and experiences. "
Adobe announced its Project Aero addition to Apple's launch of ARKit 2.0 at the Worldwide Developers Conference last year is currently available through the requirement of early access and expects the tool to help creatives design the same AR experiences developers can create with Unity and the Unreal Engine (which also supports the Substance suite).  Project Aero also supports the USDZ format behind Apple's AR Quick Look feature for web-based AR experience e. The online retailer Shopify, one of the early users of the AR Quick Look feature, is already using substance to texture 3D models for web-based AR experiences.
With the introduction of Adobe Dimension, Project Aero and the addition of Substance, all of which took place last year Adobe is fast becoming an important player in the field of 3D content creation, not only for augmented reality, but also for reality games and computer-generated images in movies and television. On the other side of the deal, Allegorithmic brings along a customer base that includes Electronic Arts, Ubisoft, BMW, Ikea, Louis Vuitton, and others, as well as a portfolio of games like Call of Duty and Assassin's Creed and the CGI in movies like Blade Runner 2049 and Tomb Raider .
Adobe's aggressive move to 3D space expands the pipeline of augmented reality content by supporting graphic designers, video editors and others. Creatives can more easily create AR experiences as demand from entertainment and marketing continues to grow ,
"In the near future, we will live in a world where real and virtual creations blend seamlessly, a change that allows companies to create experiences that were not possible before and save time and money in their production process." Belsky said in a blog post. "And with consumer smartphones and tablets beginning to capture and display 3D content, brands are finding new ways to create and deliver engaging, interactive experiences to excite consumers."