The Project Aero 3D Content Development Tool appears not to be the only augmented reality project that Adobe is working on.
The software company recently took a look at its Project Glasswing, a transparent prototype screen developed by Adobe. The research team will be represented at Siggraph 2019 this week.
The prototype uses object recognition technology to superimpose interactive content on real objects in a static presentation space. For example, the display may display marketing content about products within its field of view, as shown below.
In addition, users can draw on the objects in the display frame, making technology a dream for graphic designers and product designers alike.
The video, which illustrates various use case features, shows that advertising at the point of purchase can be the most immediate application of the technology. Over the past year, Adobe has demonstrated an Adidas-developed augmented reality experience that allows shoppers to view 3D configurations of sneakers, realizing the science-fiction fantasies of Minority Report and Marvel Cinematic Universe Direct manipulation of 3D content without a head-mounted display.
Apple may also be following a similar technology based on recent patent applications, but Adobe has now manifested the technology as an actual prototype.