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Home / Tips and Tricks / Adobe Recruits Adidas to AR Retail Store Experience via Project Aero «Next Reality

Adobe Recruits Adidas to AR Retail Store Experience via Project Aero «Next Reality



At the annual MAX event, which begins in Los Angeles on Monday, Adobe will be giving the audience a fresh preview of its upcoming Project Aero Augmented Reality authoring tool during the Keynote presentation.

Adobe previews A collaboration with Adidas that puts Augmented Reality at the heart of the retail store of the future. The keynote begins at 12 o'clock EDT, so check back for possible updates.

Adidas is one of the most likely candidates to compete as an early adopter of Augmented Reality, as the company's fascination for the technology dates back to 2009 with its AR-enabled sneaker. Adidas was also an early access partner for Snapchat's Shoppable AR platform.

Image from Adobe / YouTube

"We believe great content and compelling experiences will drive adoption of AR," said Pam Clark, senior director , Product management, Photoshop portfolio at Adobe in a blog post.

"Every day, we hear from our customers that they need easy-to-use tools to build these AR experiences. With Project Aero, we want to enable the world's designers to make sexy AR experiences that are the same

YouTube

Originally introduced at the Apple WWDC in 2018, Project Aero follows the growing trend of Development tools that do not require programming knowledge to create AR experiences. Amazon Sumerian, ZapWorks, Torch, and AR Designer are just some of the development tools that provide similar ease of use for AR developers. Even Unity wants to simplify development with its Project MARS tool, which allows users to create AR experiences without custom programming.

With Adobe as a leading provider of creative software for graphic designers, photographers, digital artists and the like The company is well positioned to introduce a significant portion of the creative community to the AR field. Likewise, the software would enable companies to expand their deployment of AR with current employees instead of hiring specialists for AR development.

"As we continue to innovate in our flagship apps and expand into exploding segments such as experience design and social video creation, Adobe Creative Cloud is a creative platform for all in the emerging media such as Touch, Voice, 3D and Augmented Reality Scott Belsky, chief product officer and executive vice president for Creative Cloud at Adobe in

The software is still in a private beta phase, but Clark notes that the company will access in 2019 wants to expand on the software. Interested parties can register for updates at Adobe.


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