With the announcement of ARKit 2.0 as a springboard, the software manufacturer Adobe wants to rise to the level of Unity Technologies and Epic Games, the companies that develop tools for creating augmented reality experiences.
Illustrator, Creative Cloud and other applications in its portfolio, Adobe is probably the best manufacturer of software for creative people. However, Unity and Unreal Engine 4 are the dominant platforms for creating 3D content, making them the leading development tools for augmented reality.
With Project Aero, an authoring tool and platform-independent system for immersive content creation, Adobe wants to be in join this formation. Using Adobe Creative Cloud apps and services, artists can create 3D content with familiar tools, especially Photoshop CC and Dimension CC. In addition, using Adobe Sensei, the system uses machine learning to reduce users' technical workload so they can focus on the creative process.
During the keynote presentation at yesterday's Worldwide Developers Conference (WWDC), Adobe's executive vice president and chief technology officer, Craig Federighi, Apple's senior vice president of software engineering, joined Adobe's new one Reveal tools for AR developers and creators.
"At Adobe, our mission has always been to push the boundaries of creativity and innovate continuously, Apple is building a leading platform for augmented reality and we're amazing I'm excited to announce that we're working with them to help designers and developers create these incredible AR experiences, " wrote Parasis in a blog post.
Adobe will also extend the support of USDZ, the new file format from Apple and Pixar for Augmented Reality content, to its Creative Cloud suite. Adobe will also support the open source standard, which is supported by Google, Facebook, Microsoft, Sketchfab, and virtually the rest of the augmented reality industry.
"AR content development today also requires a combination of creativity and technical skills to deliver a system for both developers and creatives to create simple AR scenes and experiences with Apple's ARKit." Designers can easily create immersive content which can then be brought into Xcode for further refinement and development, "wrote Parasis.
Adobe will present the Festival of the Impossible June 8-10 in the Minnesota St. Project Galleries in San Francisco. Fifteen artists present the digital art that they created during the event with Adobe's new toys.
More details on the Aero project will be presented at the Adobe MAX Creativity Conference, 15-17. October in Los Angeles. In the meantime, developers and developers can register for early access.
While Unity and Unreal were developed for software developers, there is a growing industry segment of non-developer AR creation tools. For example, Amazon Sumerian is branded as an augmented and virtual reality tool that does not require any programming skills. Facebook and Snapchat emphasize usability with templates and script-free tools for their build platforms. Even Enterprise AR platforms such as Ubimax, Upskill, and more recently RE & #; FLEKT have added noob friendly features to their standard offering.
Adobe's strategy is similar, but it's attractive to graphic designers and animation professionals already familiar with its software. While other tools emphasize the ability to import 3D content from repositories such as Sketchfab, Microsoft Remix3D, and Google Poly, Project Aero is intended for those who create the 3D content in those libraries.