When it comes to sales in a diverse market, advertisers do not waste their time looking for an advantage. In addition to a pleasant lighting and presentation in ads, the time itself is used for the sale of the clock.
If you have an eye for details, you may have noticed that the clock and dials in advertisements are always set to 1
When the hands of an analog dial are set to different times, the hour and minute hands produce simple shapes. From all sorts of times that may be a clock face, advertisers have found that users respond most positively to pictures of watch / clock faces set at 10:10. The answer has nothing to do with the actual time, but with the arrangement of the hands themselves – 10: 10 is as close to a smile shape as a dial can show and has a very pleasant symmetry. As subtle as it may be, buyers prefer a watch that smiles at them. If you set the clock at 10:10, you can also frame the manufacturer's logo or emblem, which is often placed directly below the 12 characters. For digital clocks, the rule of thumb for advertising also applies. You can not arrange a digital ad to subtly create a smiling face. However, you can arrange the numbers to produce positive feelings. Humans respond positively to numbers of increasing size and negatively to numbers of decreasing size. As a result, you often see ads for digital alarm clocks and those with an ad of 12:38, 12:48, and so on. Why the 8? Once again, consumer research indicates that a glowing display ends with a beautiful full 8 digit.