Like many things associated with Magic Leap, the launch of the first annual L.E.A.P. The conference had a unique start. The company's CEO, Rony Abovitz, took the stage on Wednesday morning in Los Angeles and gave a brief introduction welcoming the audience and outlining Magic Leap's mission.
But he was soon replaced by Brenda Freeman, Magic Leap's chief marketing officer, who presented an expanded presentation on inclusion in the field of augmented reality. After Freeman was Robin Hunicke, co-founder of Funomena, the company behind the Luna: Moondust Garden app for the Magic Leap One, which also highlighted the importance of inclusion in the still-new immersive computing industry
And while that's something Politically-laced opener seemed to get a lot of people ready for Tech Talk a little unprepared as they listened in silence, the comments were answered in the end with applause.
After that, the company moved away from the tech culture and more into the peculiarities of the tech future of Magic Leap as a product. The epic-long (three hours!) Keynote event was inspired by a kind of roundtable discussion between Abovitz, Neal Stephenson (renowned science fiction writer and Magic Leaps chief futurist) and John Gaeta (veteran of The Matrix [19459015FranchiseandMagicLeapsSeniorVicePresidentCreativeStrategy)
We did not receive much new information during this session; It was more of a discussion among the company's most imaginative minds to further explain how they see what they call "magicverse" (aka immersive computing).
New Apps & Developers
Among the new titles on the stage, Funomena (pronounced "Phenomenon") showed a short demo of their app Luna. Then Magic Leap gave us a glimpse of the upcoming Avatar Chat in action (for those who are familiar with VR, think Rec Room in AR). The people behind the ILMxLAB's Star Wars franchise also gave the audience an insight into Star Wars: Project Porg.
Of course, Magic Leap is the largest app that was last saved, namely the new DirectTV Now Beta, which will be released next year for the Magic Leap One. The concept demonstration effectively showed what it will be like to watch multiple streams simultaneously with the app.
In addition to the hefty Bug Bounty reward, the company has developed a developer grant program called the Magic Leap Independent Creator Program. This program will focus on offering fledgling developer support for hardware, software and marketing at the end of the project. In conjunction with this support program, Magic Leap also sets up a developer award framework to recognize the most creative works of the magic leap developer community.
We should expect that at least a few talented developers from the University of London will come to Miami, as Magic Leap also announced a partnership with the university that will encourage adoption and development on the Magic Leap platform.
Also, Magic Leap has done something different that it has never done before – releases its software Roadmap for the public. This level of transparency is fairly new to the famous secretive company, but to gain the loyalty of a small but growing developer community, this is the kind of information that will allow it to be widely publicized.
In the 2019 software included roadmap are the additions to a viewer view, large-scale mapping, iris recognition logins and two-controller support (someone probably already develops a two-handed shotgun experience for the new functionality).
The company did not announce a price or release date for the accessory, but I spoke with members of the sales team who pointed out that the carrying case would do so for third-party accessory manufacturers who want to sell unique shoulder straps in case. Overall, the case feels sturdy and it has a great shape, but it may feel a little too big for my taste.
Towards the end of the main event, actor and motion-capture legend Andy Serkis, co-founder of The Imaginarium, took to the stage to show his enthusiasm for the possibilities of motion capture technology with an AR headset like the Magic Leap One.
Indeed, one of the most popular demonstration areas at L.E.A.P. The conference was The Imaginarium, where visitors can interact with a range of characters (Astronaut, Young Woman, Rock Form, and Grishneck himself), controlled in real time by a motion capture actor who stands just a few feet away from you ,
It looks like the LEAP The conference was a success as attendance was strong and the general atmosphere of participants, developers and Magic Leap partners was decidedly optimistic.
Although my demo had a few latency issues, overall I was aware of the potential for such mating, especially when I climbed up the rock creature and actor (by describing what I've seen about Magic Leap), threatening (in her Rock creature) of about 10 feet in the air to look down on me.  Those were the big moments, but there are some other magic leap experiences that were mentioned in the keynote ( Dr. Grordbort's Invaders, Wingnut AR, Angry Birds, and others) that I detail could analyze reality for some hands-on experience with a few new Magic Leap One apps.
In general, it looks like the LEAP The conference was a success, as the attendance was strong (not yet official figures) and the general atmosphere of the participants, both the fans and the developer, as well as the partner of Magic Leap was very optimistic. Now it's all about getting more Magic Leap One devices into the public's hands while all the blue sky energy is at its peak.