Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel to augmented reality advertising.
Following the creation of a web-based augmented reality experience to promote the release of Spider-Man: In the Spider verse Sony has commissioned a new AR activation from the Trigger advertising agency to promote Blu-ray, DVD and digital streaming videos of the movie.
Like the first version, the new AR action also runs on the Amazon Sumerian development platform The 8th Wall web-based AR toolkit that Trigger Spider was able to bring -man into the real world and give users the ability to capture photos of the web head, which they can then sell to J. Jonah Jameson.
You can try the experience yourself by scanning the code on the website with your smartphone or tablet camera (iOS and Android devices are working fine), no app required. In the AR sequel, Trigger has some new tricks up its sleeve. First, users can now bring the Spider-Man versions of Peter Parker and Gwen Stacy into their physical space in addition to the Miles Morales character.
Second, the agency added a manual marker so users can align their camera view with a vertical surface. Once the user has selected a character, the selected spider human not only arrives in the real world, but also seems to climb and jump off walls.
The new AR experience allows Sony the missed opportunity of the first Issue to use as trailers and TV commercials made it clear for the film that several versions of Spider-Man (the AR) would be released The promotion of the film made only one version available.
In addition, the AR experience gives Marvel fans another chance to bring their favorite characters to their worlds with the Iron Man AR helmet, the Marvel Playmoji pack for Pixel's Playground app. and the Explore Wakanda app with Blaack Panther among the AR options for Stan Lee's students.