is not necessarily a national holiday, but it comes every year. And it is generally celebrated. And there are gifts, somehow. Hmmm. This year it will take place in just one week.
If you have not lived on the planet for the past three years, let's take a look at Amazon's "Holiday of Savings" and what you can expect this time.
What is Prime Day?
In 2015, Amazon celebrated its 20th anniversary with a full day of discounts – not just for Amazon products, but for tens of thousands of other items as well. It was moderately successful – OK, it was– despite some hiccups.
In the following years, Amazon has worked to make more products and more inventory available (so that items would not sell out within minutes) and to simplify the search for sales items.
When is Prime Day?
. It has just been announced and, get ready, this year it will expand to 36 hours (!) And become global. Australia, Singapore, the Netherlands and Luxembourg are taking part in the Prime Day this year.
In recent years, Prime Day has fallen sometime in mid-July. Last year, for example, it was 11 July – although it started in 2017 the day before and lasted a total of 30 hours. (It's just like Black Friday starts on Thanksgiving Day or earlier.) "Prime Day Plus," anyone?
Who can shop on Prime Day?
According to its name, Prime Day is only available to subscribers of Amazon Prime. If you are not a paying member you can not use the offers. Consider, Prime Day is just one of several benefits of being an Amazon Prime member .
As you may have heard, the company recently. That's the price for newbies now; Existing customers will pay the higher price from 16 June. Ah, but will Prime Day get a Prime subscription? Continue reading
What kind of business can I expect?
There's little question that Prime Day will bring bargains to many, if not most, of Amazon's branded products: Fire TV ($ 70 at Amazon.com) Gadgets, Fire Tablets, Kindle e-reader and of course every echo.
In addition, you should look for a Black Friday-like listing in almost every category. There will undoubtedly be a few standouts – in 2017, Amazon offered sweet deals on a Motorola Moto G5 Plus ($ 225 on Amazon.com) phone and a 55-inch 4K TV with built-in Fire TV, For example – but do not get carried away too much: Many of the discounts are no better than the average Amazon Gold Box Daily Deals.
Speaking of …
How do I know if a deal is really a deal?
Every day on the Internet is Black Friday – and Cyber Monday and Prime Day. This means that you should approach any business with a bit of skepticism – or at least a little research.
A great place to start: CamelCamelCamel, the site that tracks Amazon prize stories. (You can also notify you when Amazon products are trading, so you can track Amazon Echo offerings.)
Before you trigger a prime-day deal, copy the URL into the CamelCamelCamel search box. Check the results. You may find that the product has actually been rated lower in the past and may therefore be available again.
At the same time, you should use a browser plug-in like Honey, which can instantly inform you if third-party vendors offer the same product at a lower price (which is not often, but worth checking).
Finally, check the other sites. Best Buy, Walmart and other big stores can post their own replies to Prime Day as they offer loss-leader pricing for popular products.
How can I shop on Prime Day if I'm not a Prime subscriber?
As mentioned earlier, you can not – but you might be able to play the system a bit. If you've never subscribed before, you can purchase a free Amazon Prime Trial for a month. Sign up sometime in early July and you can buy Prime Day during the trial period.
Amazon Prime Free Trial
It's even better if you're a student: Amazon has partnered with Sprint to offer students a free six-month trial.
Amazon Prime Student Offer
Finally, you should look for a prime subscription in the one or two weeks leading up to Prime Day. Although it is questionable whether Amazon would offer such a deal soon after the introduction of a price increase, the existence of Prime Day is to attract new subscribers. Something like an $ 89 installment for new subscribers would not be unthinkable.
This piece was originally published on May 22nd. And was updated with details, leaks and more when news comes.  CNET Deals: The best bargains we've found online.