During this Christmas season, Amazon is sending a traditional toy catalog to redeem nostalgia and to provide children and parents with shopping while on vacation. We already got a copy in our hands and we love it.
The catalog is already in the mail for many customers and will ship to millions by the end of the month. It is built like a traditional toy catalog with bold graphics, photos of children playing with the various toys, and a few updates from the digital age that you certainly did not see in the toy catalogs of your youth.
What kind of updates? First, there are no quoted prices. Each article has only a description and where the price goes, the Amazon article number. It's a practical way to handle fluctuating prices in the age of digital shopping (the days of a LEGO set that costs exactly MSRP at each retailer) are long gone. Secondly, each two-page spread of the catalog includes a QR code in the corner (above Mickey's hat) that will allow you to access the respective toy category on this page (such as character toys, LEGO kits, nerf blasters or whatever) You). Oh, and did we mention that there are stickers?
As an adult, it's easy to say things like, "Why are you sending a printed catalog? What a waste of paper! "Because we are old and have taken over taxes and responsibilities for years and turned our hearts into coal. But a printed catalog with toys, a wish list to write down your favorite toys, and stickers to tag the toys? That's exactly what we loved as children, and today our kids show with the new catalog that the shiny sides of a toy catalog have a timeless appeal.
I would like to have a look at the catalog before it arrives in your mailbox? A PDF file can be found here.
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