The mainstreaming of augmented reality will not happen overnight, but it is becoming increasingly clear that the traditional media are taking on the task of introducing the public to immersive computing. A current example comes from none other than USA Today via its 321 launch app.
Already in March, the media company has teamed up with Florida Today to give their readers always new experiences Realraum launches from the comfort of their homes, and now the app's revealers reveal how good the app is in terms of reader engagement has done.
According to the Florida Today team, the app has accumulated around 1
00,000 downloads in its relatively short lifetime, an impressive number, considering that the app does not involve interception of virtual monsters and instead focused on education and news. Among these users, the app has managed to crack the coveted millennium demographics, with approximately 48% of the app's downloaders coming from the 18- to 34-year-olds.
"We looked at Pokémon GO and how it works real settings and augmented reality, and only discussions of what we could do refresh our launch coverage," said Mara Bellaby, Florida Today & # 39; s new director, in an interview with blog of the School of Journalism of Northeastern University StoryBench on Wednesday