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Home / Tips and Tricks / App that brings SpaceX launches to your tabletop enhances Augmented Reality's flight to the mainstream «Next Reality

App that brings SpaceX launches to your tabletop enhances Augmented Reality's flight to the mainstream «Next Reality



The mainstreaming of augmented reality will not happen overnight, but it is becoming increasingly clear that the traditional media are taking on the task of introducing the public to immersive computing. A current example comes from none other than USA Today via its 321 launch app.

Already in March, the media company has teamed up with Florida Today to give their readers always new experiences Realraum launches from the comfort of their homes, and now the app's revealers reveal how good the app is in terms of reader engagement has done.

According to the Florida Today team, the app has accumulated around 1

00,000 downloads in its relatively short lifetime, an impressive number, considering that the app does not involve interception of virtual monsters and instead focused on education and news. Among these users, the app has managed to crack the coveted millennium demographics, with approximately 48% of the app's downloaders coming from the 18- to 34-year-olds.

"We looked at Pokémon GO and how it works real settings and augmented reality, and only discussions of what we could do refresh our launch coverage," said Mara Bellaby, Florida Today & # 39; s new director, in an interview with blog of the School of Journalism of Northeastern University StoryBench on Wednesday

image of Florida Today / YouTube [19659007] "As a parent of a 9-year-old son, I see how He uses technology like this, how it is natural for him, and how it is expected," said Bellaby. "We're still doing our print paper, we're digital, but I think that's an important thing to set foot on how things might look like, and our flag there in a new way to lift."

But Just because the two organizations had initial success with the app does not mean that they are content to sit back and just hope for more downloads. Earlier this month USA Today doubled its AR initiative and integrated the 321 launch app experience into its own USA Today app.

"We've brought new storytelling experiences to our audiences They want to explore our content in a new way through new interactions, virtual reality, and now augmented reality," said Ray Soto, USA Today's Emerging Technology Director , "We have seen a strong commitment to 321 Launch and now want to share that experience with our USA Today Mobile App users."

For those who want to skip the general news content and focus on space experiences, the app that allows users to view AR versions of [SpaceSpaceXandtheUnitedLaunchAlliancelaunchesisavailableforiOSandAndroid

"As far as the space industry goes, some of the people I work with SpaceX or Boeing have no apps like these, "said Emre Kelly, space reporter for Florida Today .

"Perhaps in the future they can use augmented reality as a tool for their engineers or for people who actually work on the rockets: the augmented reality technology is already on the International Space Station, they can teach skills they do not have, How They Repair a Computer When They Do not Know What They Are Seeing Reality Can Help Them. "

Do not miss: Now you can get NASA to bring robots into the house via ARCore


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