As we predicted earlier this week, Magic Leap's focus has shifted back to Apple's supposedly augmented reality smartglasses. The last credible whisper comes from none other than the long-standing Apple-focused analyst Ming-Chi Kuo.
Kuo, who is today an analyst for Hong Kong-based TF International Securities, has a long history of success with often-accurate early predictions of Apple's moves. believes that Apple will unveil its own AR Smartglasses in 2020.
That would be a full year earlier than the date set by another well-known Apple analyst, Gene Munster, in May of 2020 to 2021.
Kuos's latest prediction of MacRumor's has gone into a larger account of Apple's work on an automobile that would also use some of the AR technologies the company has developed. The speculation about an Apple Car (codename "Project Titan") fluctuated in recent years. Some reports suggest that Apple may have dropped its plans to produce an automobile. However, Kuo believes that between 2023 and 2025 we will see an Apple car on the road.
If the new date is true in 2020, that would mean that the recently released Magic Leap One has an even shorter mainway runway popularity
If the new date would be right in 2020, then that would mean that the recently released Magic Leap One has an even shorter runway to mainstream popularity than previously thought. Similarly, Apple's product would put more pressure on Microsoft's HoloLens, which should receive an update in 2019.
But in the case of HoloLens, the pressure would be a bit lessened by the fact that Microsoft's device is primarily focused on enterprise customers, unlike Magic Leaps device, which is for the same mainstream users of entertainment and digital media Apple is fighting.
So far, Apple has not officially announced any plans to release AR Smartglasses, but company chief Tim Cook has said that he believes "AR will change everything," so the next logical step would be ARKit-powered apps from the iPhone to yours Face.