The Augmented World Expo is retreating to Santa Clara, where Qualcomm, Vuzix and Meta Company are among the big announcements.
But some of the greatest players in technology have still made news outside of AWE. Apple is looking for talented people with augmented reality experience to help with the next big product category, while Google and Amazon are investing in the future of immersive computer interfaces.
Apple Seeks AR Talent for Potential Smart Glass Development
Between purchases, settings, patent applications and insider reports, all suggest that Apple is developing a Smartglass product that could be delivered by 2020, but the company has such plans not officially confirmed.
Apple currently has 21
Continue reading to learn more about Apple's job adverts and to find out why they point to some particularly interesting clandestine activities …
REALITY BITES: Speaking of jobs, Nell Waliczek has a new one started as a Principal Engineer for Amazon Sumerian, having previously worked at Windows Mixed Reality at Microsoft. She wrote about the move and why she believes that webXR is a bigger opportunity than AR hardware.
CTRL-Labs tapes Google, Amazon & Others for $ 28 million to build Neural Interface Tech
New York startup CTRL-Labs has a $ 28-million funding from Google's mother Alphabet GV and Amazon's Alexa fund for its next generation of neuronal interface technology for AR / VR and robotics.
CTRL-labs offers a twist on the brain control interface proposed by companies such as Neurable. Instead of reading brainwaves via head-mounted electroencephalogram (EEG) sensors, CTRL-lab's lightweight skin contact sensors pick up signals closer to the point of origin and wirelessly route the information to PCs and smartphones via Bluetooth.
REALITY BITES: Elsewhere in the field of investment, XR advocates Spencer Corpuz reported four key insights from this week's AWE investor panel for emerging XR startups.
Next Vuzix & Meta AR Wearables Include Qualcomm Snapdragon XR1
Qualcomm announced its Snapdragon XR1 platform for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday with Meta and Vuzix among the first manufacturers to take over.
Power Consumption The XR1 combines an ARM-based multi-core CPU, vector processor, graphics processing unit (GPU), and AI engine to enable machine-learning on the device for pose classification and image recognition  Continue reading to Learn more about the capabilities of the XR1 and what Vuzix and Meta have planned for it …
REALITY BITES: It's hard to talk about the next generation of AR without mention Tony Parisi, the global head of VR / AR brand solutions at Unity Technologies. This week, Parisi published a transcript of his AWE presentation titled " What's next for AR?" And it's more than worth it for those who are invested in the real future of mainstream AR.
Meta Courts Office Worker with Meta Viewer
This week, the meta-viewer of the augmented reality headset company Meta Viewer presented during its keynote address at the Augmented World Expo in Santa Clara
Meta Viewer enables 3D CAD Models in Augmented Reality Design information that can be lost when converting files to AR formats.
Learn more about the app's features, how to get it, and what it means for Meta's product strategy Read more here …
REALITY BITES: And for HoloLens developers, the coming of AWE brought A special highlight: The Digital Solutions Company Valence unveiled its HoloLens Innovation Accelerator at the conference.
Every Friday, Next Reality gives an overview of the latest headlines in the financial world of augmented and mixed reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. In previous issues of Market Reality, you'll find more news that you may have missed.