While little was reported this week about Apple's failure to develop its often-rumored smartglasses, Cupertino laid the groundwork for a new initiative focused on helping Chinese developers in the mobile industry AR hardware future AR development. Meanwhile, two of Apple's key competitors, Microsoft and Google, this week presented their latest mobile AR experiences on Minecraft Earth and Google Lens, respectively.
Finally, Marvel brings the first chapter of his film universe To a definitive conclusion, we took the opportunity to revise the films and concepts of sci-fi-meets-tech that will get us on the road to the future of augmented reality.
Apple Courts China's AR App Devs via Accelerator
The latest version of ARKit and a new set of augmented reality development tools, which will be available in iOS this fall, are unparalleled in attracting Chinese developers Step forward e App Store now with mobile AR apps, probably with a view to the future.
On Wednesday, Apple severed the volume of a new design development accelerator located in the Pudong district of Shanghai. This is the first center of its kind opened by Apple in China.
Read on to learn more about the new facility and why this is a key strategic step in the company's efforts to grow the mobile AR app ecosystem as well as its possible entry into the consumer marketplace Smartglasses …
REALITY BITES: Snap has selected his next class of 10 startups. The companies will benefit from its Yellow Accelerator, which operates under the direction of Mike Su . The list includes several AR companies, including Loco Adventures and Frame.
Microsoft Launches Closed Beta Minecraft Earth-AR Game Registrations
The long Minecraft Earth release test continues, this time with the opportunity to start playing this could be one of the hottest augmented reality Be games that have ever been in the public.
As announced in May, Microsoft has opened its closed beta program for those who want to register and immerse themselves in the world of Minecraft Earth as much as possible.
Read on to find out how Minecraft Earth looks like and how you can participate in the early-access version of the game …
REALITY BITES: Ubiquity6 is now ready Early Access to its AR cloud platform. Creators and artists can register for the exam on the company's website.
"Stranger Things" is in Google Lens to Promote the New Season
The promotions for last week's Stranger Things 3 were numerous A point that even conquered an entire baseball field via augmented reality.
After the fans had a week to shoot the show, Google teamed up with the New York Times to deliver another AR treat for the show this time. Come directly from the pages of the paper's printed edition ,
Read on to see how Google uses augmented reality to connect old media with new computer vision magic to promote the Zeitgeist capturing series …  Market reality: Apple cultivates Chinese AR Developer, Minecraft Earth Beta and a short history of AR in Marvel movies "width =" 532 "height =" 532 "style =" max-width: 532px; height: auto; "/>