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Home / Tips and Tricks / Apple cultivates Chinese AR developers, Minecraft Earth Beta and a short history of AR in Marvel films «Next Reality

Apple cultivates Chinese AR developers, Minecraft Earth Beta and a short history of AR in Marvel films «Next Reality



While little was reported this week about Apple's failure to develop its often-rumored smartglasses, Cupertino laid the groundwork for a new initiative focused on helping Chinese developers in the mobile industry AR hardware future AR development. Meanwhile, two of Apple's key competitors, Microsoft and Google, this week presented their latest mobile AR experiences on Minecraft Earth and Google Lens, respectively.

Finally, Marvel brings the first chapter of his film universe To a definitive conclusion, we took the opportunity to revise the films and concepts of sci-fi-meets-tech that will get us on the road to the future of augmented reality.

Apple Courts China's AR App Devs via Accelerator

The latest version of ARKit and a new set of augmented reality development tools, which will be available in iOS this fall, are unparalleled in attracting Chinese developers Step forward e App Store now with mobile AR apps, probably with a view to the future.

On Wednesday, Apple severed the volume of a new design development accelerator located in the Pudong district of Shanghai. This is the first center of its kind opened by Apple in China.

Read on to learn more about the new facility and why this is a key strategic step in the company's efforts to grow the mobile AR app ecosystem as well as its possible entry into the consumer marketplace Smartglasses …

REALITY BITES: Snap has selected his next class of 10 startups. The companies will benefit from its Yellow Accelerator, which operates under the direction of Mike Su . The list includes several AR companies, including Loco Adventures and Frame.

Microsoft Launches Closed Beta Minecraft Earth-AR Game Registrations

The long Minecraft Earth release test continues, this time with the opportunity to start playing this could be one of the hottest augmented reality Be games that have ever been in the public.

As announced in May, Microsoft has opened its closed beta program for those who want to register and immerse themselves in the world of Minecraft Earth as much as possible.

Read on to find out how Minecraft Earth looks like and how you can participate in the early-access version of the game …

"Stranger Things" is in Google Lens to Promote the New Season

The promotions for last week's Stranger Things 3 were numerous A point that even conquered an entire baseball field via augmented reality.

After the fans had a week to shoot the show, Google teamed up with the New York Times to deliver another AR treat for the show this time. Come directly from the pages of the paper's printed edition ,

Read on to see how Google uses augmented reality to connect old media with new computer vision magic to promote the Zeitgeist capturing series … [19659018] Market reality: Apple cultivates Chinese AR Developer, Minecraft Earth Beta and a short history of AR in Marvel movies "width =" 532 "height =" 532 "style =" max-width: 532px; height: auto; "/>

image via Google [19659019] REALITY BITES: AR-Walking navigation available in Google Maps vi a Pixel devices and selected Alpha testers – it's possible that some new AR superpowers will soon be added to the app, said Rachel Inman, head of the AR design team from Google Maps, currently looking for twitter.com/rachel_inman/status/1149007260409970689?s=19 Designers with experience in Unity and AR applications for a "rad" project. "We still want things continue to push forward and need your help! "She said in a recent Tweet .

Marvel's AR Special Effects Provide Insight into the Future of AR

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $ 21 billion.

And while these films have a reputation for massive, effect-driven epics with humor – a seemingly unbeatable box-office formula – there's a supporting actor who has helped push the narrative for most of these films: expanding reality. From the advanced technology of Iron Man to the cosmic computers of the Guardians of the Galaxy, Augmented Reality has contributed to the sense of wonder and awe the films bring to their audiences.

Now, as Spider-Man: Far from Home officially completes the Marvel Cinematic Universe's Infinity saga, we take a look back at the 23 films by Marvel Studios and like Augmented Reality's superhero served as a buddy. Suffice to say that there are plenty of spoilers …

REALITY BITES: According to the Motley Fool Podcast, there are two publicly traded companies that Joe and Jane Day Traders should invest in. You rhymes with Snapple. One more clue: The other one is more surprising, but has been treated by Next Reality in the past. The podcast also explores why investors should focus on augmented reality and which industries are currently impacting augmented reality.

Next Reality reviews every Friday the latest headlines from the finance side of Augmented Reality and Mixed Reality. This weekly Market Reality column contains funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.

Cover picture about Microsoft / Minecraft Earth


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