A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what has led to his departure.
But all the talk of a gradual decline in Ive's Apple's rumored smartglasses.
Many people know that's what the late Steve Jobs who brought the company back from near bankruptcy back to success after being ousted from the company he co-founded. But only true Ive's design hand so drove the looks behind the iPod, the iPhone, and the iPad, which has been […]
Although the Ive had had one foot out <br> <br> <br> <br> <br> <br> Wall Street Journal spent over a year talking to "people who worked with Mr. Ive" and "people close to the company" to uncover the details around his departure .
The story frames I'm mostly disengaged due to his becoming "frustrated inside a more operations-focused company led by chief executive Tim Cook." More specifically, the report claims that "Mr. Cook, who they say showed little interest in the product development process-that fact dispensed Mr. Ive."
The Apple Watch was the company's first wearable, and its development trajectory informs any future wearable moves the company might make.
Overall, the report casts Apple as a company with past hits, but possibly in decline, pointing to the mixed success of the Apple Watch, which I've wanted iPhone assistant, as other Apple executives envisioned. This part is vital, primarily because the Apple Watch was the company's first wearable, and its development trajectory informs any future wearable moves.
And that brings us to augmented reality. Apple insiders, the report states:
"It continues to work on it." annual updates to Apple's existing products. "
That passage does not include the word" rumor. " Instead, it refers to the smartglasses product as matter-of-factly as one might mention the next iPhone model. Apple is actually preparing to release its own pair of AR smartglasses. In March, Apple analyst Ming-Chi Kuo claimed that Apple would begin smartglasses production later this year.
We saw the same rumor cycle with the Apple Watch, which was once dismissed by many as mere rumor, since Apple has not yet waded into the wearable device market. Apple's next wearable.
Apple's next wearable.
Apple's next wearable is now in its infancy. Ive's new design firm, LoveFrom, wants to be in love with Apple's biggest challenge to date.
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