While Gucci is one of the best-known brands in fashion, if you do not notice that the company also manufactures sneakers, its iOS app for mobile devices, which is now available on the App Store, is apologized for its Ace sneakers Line, which the company refers to as the "main ingredient" of its collection.
With the highest billing on the app's home screen, the Ace Try On Tool overlays 19 models of sneakers on the user's camera looking at their feet. Users can take a snapshot of the results to share with others and then buy their preferred pair through the Gucci website app link (the purchase process does not happen within the app).
Gucci typed Wannaby into implementing AR in his app. Previously Wannaby had introduced the functionality in his own mobile Wanna Kicks app.
As with the Wanna Kicks app, the Gucci experience works better with bare feet or socks. Even so, the tracking is less accurate than Snapchat's face tracking, for example, but it gives users an idea of whether a particular pair of sneakers matches the outfit they wear.
If you're like me and did not know this Gucci sneakers were one thing, then the experience brings much more visibility into the sneaker line. If you're like me, you usually do not spend more than $ 600 on sneakers. But I digress.
Somewhat surprising about this development is that Gucci overcame more mainstream sneaker brands like Nike and Adidas to take on AR for virtual touchdowns at home. That does not mean that these brands sleep on AR.
Nike prepares an AR mobile tool to measure the feet of its customers and sells AR sneakers through its own app. In addition, Adidas has served as a preview partner for Snapchat's Shoppable AR tool, experimenting with AR experience in the store through Adobe's Project Aero.
Even Puma has gone to work with a number of AR-enabled sneakers.
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