Smartglasses from Apple have become the holy grail of augmented reality, and by 2020, in the last two years, the time horizon for product launch was boasted. The latest analyst report sheds more light on his potential debut next year.
Sony is building its own AR hardware today, but you can not take it home.
Software End, 8th Wall has added new features to its web-based AR platform this week that are having a significant impact on the development of AR content.
Finally, Snapchat continues to expand its customer base for AR advertising, billing a well-known face in pop culture and a proven retail industry.
New Reports for the 2020 Arrival for Apple AR Headset and iPad Pro with Depth Sensor
Enthusiasts of augmented reality who were expecting an AR hardware at Apple's annual iPhone launch may not have to wait much longer.
On Wednesday, TF Securities analyst Ming-Chi Kuo released a report that Apple's 2020 hardware will include an iPad Pro with a rear-mounted time-of-flight sensor and the company's debut long rumored and highly anticipated AR Headphone.
Read on to find out when consumers can expect Apple's AR devices …
REALITY BITES: ARKit, ARCore, Lens Studio, and Spark-AR already have the share the attention of mobile AR developer Lion command. However, the people behind LUNAR have launched their own mobile AR platform that provides web and app capabilities, as well as support for broadcast and on-site experiences.
Sony scares new Ghostbusters AR experience
We & # 39; It took almost a whole year for the next issue of Ghostbusters to appear. In the meantime, however, it turns out that Sony will introduce an augmented reality experience that allows fans with immersive computing to tackle the bizarre appearances of the franchise.
This Saturday, fans making it to Tokyo, Japan, can play "Ghostbusters Rookie Training" with head-mounted AR devices. The location-based experience uses a prototype of a Sony AR headset and various accessories to give users the ability to explore a virtual environment populated by ghosts and demons.
Read on to find out more about the Ghostbusters AR experience and the hardware with which it works …
REALITY BITES: The European edition of Augmented World Expo launches on October 17 Munich are Microsoft, Magic Leap, Snap, Facebook, Google and Lenovo.
Mixed Reality Capture support 8. Wall Web highlights growing trend toward 3D video
Holographic experiences for Microsoft HoloLens and Magic Leap One demonstrate the following: Volumetric video capture is a key component to the more realistic augmented reality experiences to enable the future.
However, the Augmented Reality industry today is accelerating tomorrow's g technology with AR platform maker 8th Wall as the latest company to support volumetric video after Verizon and Apple took their own steps to 3D and 3D Acquire motion capture technology.
Continue reading to learn more about the new features of 8th Wall Web and what This development and the recent acquisitions in volumetric sensing could be relevant to the AR industry …
REALITY BITES: Oops, Facebook has done it again. And by "it," we mean copying Snapchat. The reworked Instagram camera now has an AR effect carousel.
"Stranger Things" star sells make-up via Snapchat.
The 15-year-old star of the 1980s inspired series "Stranger Things". Maybe Millie Bobby Brown (spoiler alert) has lost all her powers as the character "Eleven", but in the real world she still has augmented reality in her arsenal.
The young science fiction icon has a make-up line and has decided to spread the word of fame in Snapchat using a virtual fitting filter.
Continue reading to learn more about how the brand uses Florence By Mills Snapchat to sell their cosmetics …
Next Reality reviews every Friday the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column includes funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.