With the latest release of ARKit and a new set of augmented reality development tools that will be available with iOS 13 starting this fall, Apple has taken an unprecedented step to attracting Chinese developers to the App Store now to fill with mobile AR apps look into the future.
On Wednesday, Apple cut the tape into a new design development accelerator located in the Pudong district of Shanghai. This is the first center of its kind opened by Apple in China.
The facility houses a team of Apple experts who teach participating developers how to build apps for Apple's various operating systems, especially the new features of ARKit 3, such as People Occlusion and Motion Capture AR Quick Look function for web-based AR, the RealityKit 3D framework and the Reality Composer development app. Apple's Tech Sherpas will also provide developers with guidance on best practices for preparing their apps for submission to the App Store.
As part of the Accelerator curriculum, Apple also offers lectures, seminars, guest speakers, and other hands-on learning opportunities.
The new center arrives at a critical moment in the development of Apple's augmented reality business. While ARKit took the App Store by storm in 2017, developers based on the relatively small number of new ARKit apps were unenthusiastic about the new features introduced in ARKit 2.0, such as multiplayer experiences and persistent content
However, there are more Impact on Apple's relationship with the Chinese developer community. Assuming ARKit is the foundation for Apple's future on Smartglasses, the company needs to improve the available AR content for the later launch of Apple's rumored AR Smartglass.
As Apple continues to develop its hardware, Chinese startups with Android-based smart glasses, including Nreal, Vivo, and Shadow Technologies, have emerged.
At present, some AR insiders believe that Apple's AR Wearable, which is still under development, will take over the market after its release. Apparently, Apple sees the early mover AR competition in China as a threat, with the accelerator serving as the first line of defense.