With excitement over Apple's annual parade of pomp and circumstance for the latest set of iPhones, some hidden clues in an in-house version of iOS 13 let Apple enthusiasts see what Cupertino is testing in the AR Wearables area.
While Apple has not even confirmed that it is an AR headset. Magic Leap and Lenovo actually have working models on the market. With Magic Leap One, Magic Leap continues to benefit from its Independent Creators program as one of the fellows has launched the proposed app. For the Mirage AR headset, Lenovo wants to alternate the AR game options with a new title in the Marvel entertainment juggernaut.
In the web-based AR segment, Puma continues to focus on the AR marketing of its shoes. Loading experience powered by Zappars platform. Evidence in iOS 1
Apple's annual iPhone launch is scheduled for September 10, and iOS 13 is expected to be released soon thereafter, but it seems likely to be high The documentation for iOS 13's latest in-built build allegedly contains references to an augmented reality headset that could meet last year's reports on Apple's next big product category next year.
Read on to find out more about what Apple apparently has in store for its first AR wearable models.
REALITY BITES: ARKit 3 will bring some new augmented reality models. c The opportunities for mobile app developers and early feedback from developers show that the new features are also practical. The developers of Ace and Tate have discovered that the new Reality Composer, along with the AR Quick Look introduced in ARKit 2.0, is particularly helpful in creating virtual fitting experiences. However, the team has also found that file conversion is somewhat cumbersome in line with the USDZ format.
Magic Leap Gains Dinosaur Kit App from Grant Program Recipient Kubold
The growing stock of augmented reality apps is filling the Magic Leap business in the last few months.
On Tuesday, the latest addition to the Magic Leap World business came in the form of the Dinosaur Kit, an app that provides comprehensive education for budding paleontologists among us.  Learn more about the Dinosaur Kit app, its developer, and how AR comes into play in education …
REALITY BITES: While Magic Leap seems to have an eye In the direction of consumer-oriented apps, the company also raises solutions for companies through Magic Leap One. Magic Leap Health has partnered with BrainLab, XRHealth, SyncThink, the Dan Marino Foundation, and the Lucile Packard Children's Hospital Stanford to deploy the Magic Leap One's data processing capabilities in hospitals and operating suites.
Lenovo Hitches Its Mirage AR Headset on Marvel's IP
Move over Star Wars. You are no longer the only Disney property that can be played with the Lenovo Mirage AR headset.
On Thursday, the superhero powerhouse unveiled Marvel Dimension of Heroes, a new mobile app for iOS and Android that sits in a Lenovo Mirage AR holster in combination with a headset and a range of tracking beacons and handheld controllers unlocked three augmented reality game modes featuring heroes, villains, and generic henchmen.
Learn more about Dimension of Heroes and repositioning Lenovo's Mirage AR headset for AR games …
REALITY BITES: AT & T has Augmented Reality, especially with Magic Leap, as its primary use case discovered the need for 5G networks. Now Jeff McElfresh, previously responsible for the introduction of 5G, has been promoted CEO of AT & T Communications. He replaces John Donovan, who until now has been the face of AT & T's partnership with Magic Leap. But instead of reporting to Randall Stephenson, CEO and Chairman of AT & T, Inc., McElfresh's new boss will be John Stankey, who will add to his existing role as CEO of the WarnerMedia business unit for President and Chief Operating Officer.
] Zappar secures web-based AR activation for Puma
When it comes to sports footwear retailing, it's no longer enough just to sell shoes Augmented reality stores: The brand recently celebrated the opening of its flagship store in New York City and launching their new basketball line with web-based AR activation.
REALITY BITES: While the larger beer companies, such as MillerCoors, have done so Augmented Reality For promotional purposes, independent craft breweries were slower in use. Sierra Nevada is probably the biggest craft name in the world, trying to introduce AR into the customer experience. Product designer Barrett White gives readers of Medium a behind-the-scenes look at an augmented reality brewery tour concept he recently introduced to the Sierra Nevada management team.
Next Reality reviews every Friday the latest headlines from the financial side of Augmented and Mixed Reality. This weekly Market Reality column contains funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.