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Home / Tips and Tricks / Apple, Snapchat, Magic Leap & Unity demonstrate why they are Top 4 NR30's Next Reality

Apple, Snapchat, Magic Leap & Unity demonstrate why they are Top 4 NR30's Next Reality



This week, Next Reality released its annual feature on the market leaders in the augmented reality industry, Next Reality 30. It's no coincidence that the companies represented in the NR30's Top 4 hit the headlines this week

While Magic Leap's new recently launched Magic Leap One AR headset brings new business to content manufacturers, Snap, Inc. gave us a glimpse of what future mainstream AR smart glasses will look like with Spectacles latest eyewear could.

Elsewhere, a former Apple designer and Unity's current CEO shared their vision of the future impact of augmented reality technology on consumer life.

NR30 Highlights the Leaders of the Augmented Reality Industry

From the AR Apps In your pocket to the state-of-the-art headsets that are gradually finding their way into the market, none of these milestones take place without that a lot of creativity and innovative power are pushing the market The limits of what is possible in AR.

While the rest of the tech industry is focusing on the obvious tech challenges and solutions based on established platforms and concepts, a select group of innovators are looking deeper into the future as to what might be. But not only do they envision the next generation of computers, they do, even though in some cases the benefits and rewards of their work are not readily apparent to most in the 201

8 technology area

The NR30 members share all three of them Features: Courage, vision and the ability to implement this vision. These pioneers of immersive computing – be it mixed reality, spatial computing or augmented reality – are the NR30's goal to recognize and celebrate their risks and massive bets on our common future.

Over the next few weeks, we'll focus on what each NR30 human meant in five different categories in the AR arena: hardware, software, investments, mobile devices, and industry drivers / community builders. Keep an eye out for these detailed features, but first let's dive into the full list of winners …

Picture of Next RealityAhmet Misirigul on 123rf / Next Reality Composite

REALITY BITES: To keep Augmented Reality in the mobile ecosystem, developers and app publishers must be able to generate a return on investment. Let market research firm Nielsen get a solution to capture market intelligence about games, including augmented and virtual reality, through the recent acquisition of SuperData Research.

Magic Leap Secures Exclusive Content by Deal with Andy Serki's Studio

The Magic Leap critics have been circling for several weeks, but that does not stop the company from forging new partnerships. Magic Leap's latest merger is with actor Andy Serkis and his British The Imaginarium Studios

"Using Performance Capture gives us the ability to authentically represent the actor's intention," said Matthew Brown, CEO of The Imaginarium Studios , in a statement on the website of Magic Leap. "With Magic Leap technology, this power is drawn from the screen to the viewer's world, storytelling as it should be: immersive, personal and integrated into our world."

Continue reading Find out how the man behind Gollum and his studio are transformed into Magic Leap's Magic …

REALITY BITES: The consumer segment represents AR's most profitable future But commercial applications are a lucrative gift. The latest example comes through a partnership between Fieldbit and InfinityAR to develop smartglasses that focus on field-service capabilities.

Snapchat Teases Stylish Future of AR Smartglasses with Latest Eyewear

While they do not yet do augmented reality, the latest models of Snapchat Spectacle 2 glasses give a glimpse into the future of mainstream AR wearables.

On Wednesday, the company introduced two new styles, Nico and Veronica, which are expanding the Spectacles 2 range. The new glasses dispenses with the rounded style of the original for a design that resembles that of designer sunglasses.

Read more about the latest versions of Snap Camera Glasses and how they act as placeholders in the transition between mobile AR and Smartglasses. Then find out why Snapchat's sponsored lenses have become a popular destination for feature film promotion.

REALITY BITES: Universal Studios continues to rely on Augmented Reality to promote their summer tempo. Jurassic World: Falling Kingdom . In its recent involvement, the company once again opted for Facebook's AR platform for an experience related to the movie's home video release.

Tech experts from Apple & Unity predict the future of the AR industry

Despite launching ARKit a year ago, and ARCore this year, a true killer app has not arrived for both platforms, that's according to Headhon for one of the leading development environments for 3D applications.

In an TechCrunch Disrupt on Tuesday interview, John Riccitiello CEO of Unity explained his view of the current AR and VR landscape in terms of mainstream adoption. As Ken Riccitiello believes Ken Kocienda, former human interface designer at Apple, AR is the next big paradigm technical innovation. Read more about what Kocienda said about AR as he promotes his new book …

Every Friday, Next Reality reviews the latest headlines in the financial world of Augmented and Mixed Reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. See earlier editions of Market Reality for more news that you might have missed.

Cover Picture about Snap

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