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Home / Tips and Tricks / Apple's [AR] T Walk brings contemporary AR art installations to the streets of big cities «Next Reality

Apple's [AR] T Walk brings contemporary AR art installations to the streets of big cities «Next Reality



In recent years, Augmented Reality has increasingly helped to remove art from the walls of the museum and (virtually) bring it to people's homes and communities to view classics and modern creations from a new perspective.

On Tuesday, Apple announced [AR] T, a new project designed to facilitate interactive walks through cities with works by established contemporary artists. In collaboration with the New York New Museum, seven artists participated in the experimental project, creating works of art that not only appear on buildings and walkways, but also change the perceptions of users of reality. Some of the immersive artworks may inspire the viewer to interact with art in a new and undiscovered way. The New Museum has always been an interface between art and technology, and we could not have asked for a better partner for Apple to support the fantastic visions of these pioneering artists, "said Lisa Phillips, director of the New Museum, Toby Devan Lewis Apple's website. "Augmented reality is a medium that is ripe for dynamic and visual storytelling, and that can extend an artist's practice beyond the studio or gallery to the urban structure." "with shimmering forms that resemble the Move cityscape and invite to capture. "Through" by Carsten Höller takes the viewer into a portal in which he looks at the world from a new perspective.