With Google augmented reality navigation for Google Maps on the pavement, Google is targeting the street.
In a patent application filed in January 2019 and published by the US Trademark and Patent Office (USPTO), Apple has a potential system for using the camera of a mobile device (presumably an iPhone or iPad or other unreleased mobile device ) for overlaying navigation announcements on the live view of the road in front of the driver.
] Based on the patent, this enhanced version of Apple Maps would analyze a series of captured images to determine the location of the identified horizon and lanes of traffic. The app then blocks portions of the images outside the recommended route to highlight the route itself, superimposing images that represent navigation announcements directly on the lane.
In this proposed system, Apple Maps marks the lane where the driver is currently driving with arrows pointing forward, to continue on the current path or block the current lane and mark an adjacent lane with arrows that prompt the driver to change lanes. In addition, pop-up windows would indicate upcoming bends or milestone deletions that have been exceeded.
Later in the patent application, Apple argues that the AR navigation would improve the understanding of route information by comparing it with current implementations, namely a smartphone, to the dashboard of a car or through the display output of a smartphone, resulting in a Head-up display on the windshield of the car reflects. According to Apple, in both cases where current methods are used, drivers have to interpret their position and surroundings on the road only on the basis of the pictured image. However, with Apple's proposed AR system, the navigation announcements appear directly on the driver's view of the road and allow a more immediate understanding of the route.
Since the introduction of a own map app in 2012, Apple has trouble surpassing the leader Google Maps. With so many new features in iOS 13, Apple seems to be a serious challenge for Google.
If Apple implemented this AR navigation feature in Apple Maps, it would be a great advantage over Google Maps. which currently offers only walking routes in AR. In addition, the Apple system takes a different approach than Google Maps, where the camera view must be adjusted to Street View images to orient the user.
In another part of the patent application, Apple provides that the system be used in "other embodiments". including "portable consumer devices". It may sound like a track today, but it's not hard to imagine that any of these portable consumer devices will contain a pair of Apple AR Smartglasses designed specifically for driving. 19659005] Image via USPTO
Overall, Apple's mobile AR efforts continue to serve as the foundation for the perceived future of augmented reality wearables. 19659002] In this case, AR Driving Navigation on mobile devices also serves as a prelude to how Apple could implement such a feature in its self-propelled Project Titan car, which, despite clues to the contrary, was also faced with cancellation rumors.
] Whether it's AR wearables or self-driving cars, Apple's continuing work in the mobile AR space is a refreshing warning to competitors: do not count Apple yet, more AR products are in the works y.