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Home / Tips and Tricks / Apple's new credit card is an integral part of the upcoming AR Smartglasses rollout. Here's why «Next Reality

Apple's new credit card is an integral part of the upcoming AR Smartglasses rollout. Here's why «Next Reality



On Monday, Apple unveiled its Apple Card, the company's boldest move, evolving into a true mainstream mobile payments provider. And the product has far-reaching implications for our future of augmented reality, some of which may not be immediately obvious.

Let's start with a little background. Apple Pay has been around for some time and has managed to catch a large number of users, but it's still not as ubiquitous as you'd expect from an iPhone maker. The Apple card can change that.

No matter how many new technologies there are, humans are still largely habitual animals. So if you want to reach the masses, it helps to give them something familiar. That's why so many AR enthusiasts rely on AR Smart eyewear because they know that AR eyewear is much easier to sell to mainstream users than AR via an iPhone or a "mixed reality" helmet. Similarly, the mere introduction of Apple's familiarity with shape and dynamics will likely give Apple the mainstream payment exposure it has been working on for years.

A new kind of credit card. Created by Apple, not by a bank. & # 39; Translation: Banks are bad.

Although the promotional video (at the bottom of this page) spends most of its time using the card over Apple iPhone for Apple Pay, it is when the video reveals the credit card etched with the titanium that Apple's plans are still from a marketing standpoint become more obvious and attractive.

In short, the company wants to replace your bank. This intent is even set forth on the Apple website, where the company says, "A new kind of credit card created by Apple, not a bank."

"No bank." Translation: We want you to give up your bank.


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