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Home / Tips and Tricks / AR Display Companies Pay Off When Acquires Acquires Akonia & Avegant Completes $ 12 Million Financing «Next Reality

AR Display Companies Pay Off When Acquires Acquires Akonia & Avegant Completes $ 12 Million Financing «Next Reality



In order for the augmented reality hardware industry to advance towards the consumer segment, display technology needs to improve. Investors recognize this and they show the money to the AR display manufacturers.

This week alone, AR display maker Akonia Holographics gave its investors a sweet exit through Apple's acquisition. Elsewhere, investors have given Avegant a vote of confidence in funding its consumer-oriented technology.

Meanwhile, marketing teams still find value in existing AR technology for advertising purposes, with American Express and Intel offering the latest examples. [19659004] Apple Acquires Akonia Holographics for AR Display Tech & Patents

While Apple may not be willing to publish its roadmap for shipping its supposed augmented reality headset, the company's story tells us another story.

A Reuters report is the acquisition of Akonia Holographics, a company that produces full-color, transparent waveguide displays that shield the right boxes for augmented reality headsets ̵

1; thin, lightweight, energy-efficient, and a wide field of view. [19659002] Continue reading to Find out what else Akonia is bringing to the table in Cupertino for a bigger picture of Apple's inappropriate Smartglass plans …

Image by Akonia Holographics / Twitter

REALITY BITES: Magic Leap continues to take body wounds from the tech press with CEO Rony Abovitz counter -loche about Twitter . Still, the company continues to pull partners into its corner. For example, Relay Cars plans to adapt its VR car app for Magic Leap One.

Avegant approves $ 12 million for AR displays

The display is one of the most critical components in augmented reality hardware, and on Tuesday, Avegant Corp., one of the companies that make up this component, closed a round of financing $ 12 million to support the development of next-generation AR displays.

Avegant's new financing is particularly good news for his team given the relatively turbulent year company. In February, Avegant reduced its workforce to around 20 R & D employees and retired founder Ed Tang as CEO.

Continue reading To learn more about Avegant's new approach to the market and its funding to enable it to move forward …

REALITY BITES: According to the XR Industry Survey Report From VR Intelligence, 69% of companies that have adopted Augmented Reality on their farms have benefited from the technology. In addition, 86% of companies that use AR or VR plan to invest more. On another, related front, business consultant Titos Anastassacos describes how companies apply AR to their field sales functions

American Express pats Venus Williams for AR at US Open

Fans at the US Open Tennis Championships in Queens, New York on Monday will have the opportunity to meet tennis star Venus Williams in an American Express sponsored augmented reality game.

Fittingly, Williams' younger sister Serena was recently in a 3D Bitmoji lens from Snapchat in conjunction with another major professional tennis tournament, Wimbledon, less than two months ago

Keep going and read more the AR experience of using American Express and why big sports bring AR into play … [19659020] Market Reality: Companies with AR Display Pay Off When Apple Acquires Akonia & Avegant Closes $ 12 Million in Grants ” width=”532″ height=”532″ style=”max-width:532px;height:auto;”/>

Image via Getty Images

REALITY BITES: Continuation of the partnership With the Knight Foundation, Niantic introduced this week its Fellows program. The initiative allows local leaders to use Niantic technology to solve problems in their communities.

Intel Makes Snapchat to Promote Smithsonian VR Exhibit

Burning Man 2018 completes this weekend, but Intel and the Smithsonian American Art Museum will give Those who are not present will have the opportunity to see the art from the event through Snapchat consider.

Snapchat users can step through a portal lens and experience the VR experience of Intel and VR company Sansar to experience "No Spectators: The Art of Burning Man" "From Afar."

Continue reading Why it makes sense that Intel promotes VR experiences with an AR app …

Pictures About Snapchat

REALITY BITES: For Companies That Do not Already Me The Michael Harper Business School Professor Michael Porter and Jim Heppelman, CEO and President of PTC, recently explained why companies should develop a strategy to implement this technology.

Every Friday, Next Reality reviews the latest headlines from the fi nancial side of the expanded and mixed reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. Check out earlier editions of Market Reality for more news that you might have missed.

Cover picture about Adario Strange / Next Reality


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