Reading the Augmented Reality news has lately felt a bit like reading a John Grisham novel, as the business side of things was tarnished with the legal drama of approaching its peak. Meanwhile, Epic Games had supplied papers to the NIR maker of AR-Smartglases, and the claimant alleged that the defendant was causing confusion with Unreal Engine.
Elsewhere, there are reports of the future of Apple's augmented reality hardware, while Snap took a dose of his own medicine with an AR ad campaign for one of Snap Originals' series.
Meta Company Case In
The story of Meta and its Meta 2 Augmented Reality headset is not over yet A new development that could affect their fate.
In the final days of January, the US District Court of Delaware was finally upheld with an update in the patent infringement case against Meta or what is still held by the company in the hands of the company's new, undisclosed owners
REALITY BITES : AR developers and start-ups with a focus on healthcare want to take a look at the innovation competition "Medical Capital" . Teams working with augmented reality and virtual reality apps for medical applications have the opportunity to bring their ideas and fight for $ 100,000 in prizes. Beware of the Ides of March, however, as applications are due by March 15th.
Lawyers for epic games that protect Unreal Engine from confusion with Nreal
The reality-reality start-up Nreal was a hit at this CES event, and some even had a phone call The device is a worthy challenger of the Magic Leap One.
However, the company's US course for success may not be as smooth as it first appeared, as gaming giant Epic Games has filed a legal challenge that may justify the AR boom before it even lifts.
For more juicy details of this technical legal drama, including an unpleasant, if not fancy, clap back from Nreal, read on …
REALITY BITES : Jeff Crusey CEO of AR / VR startup DeepSee, noted that the design of Smartglasses healthcare AR / VR Propriovision is essentially a Photoshop by Norths Focals, but with goggles attached. Imitation is the sincerest form of flattery, right?
Apple equips emerging iPhone models with depth gauge
While the betting lines on iPhones with depth sensors are backward already in 2019, already back-facing cameras were used A new report provides assurance that the iPhone during the year new AR superpowers is received.
Citing anonymous sources familiar with the company's plans, Bloomberg reports that Apple is already testing its new camera with three lenses for the rear camera. which is expected to find its way to 2019 iPhone models. These sources also indicate that Apple's taste of depth scanning will use lasers instead of the current dot-projection method.
REALITY BITES : The Influencer and investor Tom Emrich has discovered a new hobby . He has recently discovered and curated AR Experiences for Instagram using Spark AR, the AR camera platform created by Facebook. And his results are great.
Snapchat Becomes Advertisers for the Bhad Bhabie Series
I was years old today when I heard about Bhad Bhabie for the first time, but it is said that she seems to be a rapper with a lumpen rider -riches story.
Of course she should get her own reality show. And Snap gets the big guns to present her Snap original show "Bringing Bhabie" with an AR-enabled billboard on the prominent Sunset Strip, along with the debut of a Bhad Bhabie single on an AR Lens Challenge.
Next Reality reviews every Friday the latest headlines from a financial perspective from augmented and mixed reality. This weekly Market Reality column contains information on funding announcements, mergers and acquisitions, market analysis and the like. Check out earlier editions of Market Reality for more news that you may have missed.