The era of AT & T and Magic Leap has quietly entered a new phase in which the mainstreaming of the advanced augmented reality device is being brought up to date.
This week, the wireless giant offers the Magic Leap One for sale directly on its website. This is the recent decision to offer the device in five selected stores in the United States.
Along with the website update, AT & T released a new commercial that focused on selling the Magic Leap One to regular non-developers and non-enterprise customers.
Advertising includes some of the most prominent apps we've created in recent months, including the invaders of Dr. Ing. Grordbort, Angry Birds, Wayfair Spaces, Avatar Chat and the CNN App. Oddly enough, the Star Wars: Project Porg, possibly one of the most mainstream-friendly apps, is completely out of the spot.
And although Star Wars should be left out, the most interesting app is which is included in the video, an app that has not yet been released: DirectTV Now. The end of the video shows a user sitting on his living room couch, selecting from an extensive menu of video content, and then calling up a Game of Thrones episode to watch.
We've reviewed the latest Magic Leap One update (Lumin OS 0.95.2) and did not include DirectTV Now. Similarly, the system's "Magic Leap World" section (again not at the current time) includes the DirectTV Now app. However, if AT & T offers the app as part of the mainstream consumer sales offering, it is likely that the app will be released shortly.
Another noteworthy detail in advertising is a discrete note on the bottom of the screen during part of the video, which states, "Magic Leap One is for indoor use only." This follows the guidance we have given based on our hands-on testing in outdoor environments. However, this is an important (though not prominent) indication for many consumers who could reasonably expect a mobile device sold by AT & T to be used outdoors. just like their smartphones.
As far as the new distribution site is concerned, there seems to be no state limitation, making this a nationwide rollout of AT & T. There is also no price difference as AT & T sells the Magic Leap One for $ 2,295 (plus tax), and the company offers free shipping (at least if you order from New York City).
The somewhat secretive start is a refreshingly aggressive move just weeks after the release of HoloLens 2, but there are a few more questions for those familiar with the Spatial Computing company.
First, none of this mentions the 5G wireless service promoted as often as part of the partnership between AT & T and Magic Leap. As a result of this promotion, some had anticipated that AT & T would wait for Magic Leap to launch a more consumer-facing mobile connectivity version before the Magic Leap One became an official retail product on its website. But AT & T is not waiting, the company wants it now.
The other question related to this release refers to the target audience of the Magic Leap One. As previously described, Magic Leap's approach, which is currently focused on selling games and entertainment content, would be a great way to attract corporate customers who are more willing to pay well over $ 2,000 to a business ( according to Magic Leap) are developer-centered spatial computing devices that they are not at all familiar with. By taking a device framed by Magic Leap as a device- and creator-centric device and selling it to mainstream consumers, it suggests that Magic Leap can not afford to wait for the next iteration of its product ,  As the HoloLens 2 arrive shortly (and already received rave reviews) along with a lower level (as far as the immersive experience is concerned), and Appell's rumored AR device comes in every day, Magic Leap is forced to take its step do today. The hope seems to be that the market will be ready and willing to grow along with Magic Leap as it moves at a lower price and a 5G enabled device, while the AR space still has a relatively open screen with no clear Leadership is. There are no sure answers to these magic leap questions, but by posting on the AT & T website, we should get some answers from the public shortly.
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