The era of AT & T and Magic Leap has quietly entered a new phase in which the mainstreaming of the advanced augmented reality device is being brought up to date.
This week, the wireless giant offers the Magic Leap One for sale directly on its website. This is the recent decision to offer the device in five selected stores in the United States.
Along with the website update, AT & T released a new commercial that focused on selling the Magic Leap One to regular non-developers and non-enterprise customers.
Advertising includes some of the most prominent apps we've created in recent months, including the invaders of Dr. Ing. Grordbort, Angry Birds, Wayfair Spaces, Avatar Chat and the CNN App. Oddly enough, the Star Wars: Project Porg, possibly one of the most mainstream-friendly apps, is completely out of the spot.
And although Star Wars should be left out, the most exciting is App included in the video, an app that has not yet been published: DirecTV Now. The end of the video shows a user sitting on his living room couch, selecting from an extensive menu of video content, and then calling up a Game of Thrones episode to watch.
We've reviewed the latest Magic Leap One update (Lumin OS 0.95.2). DirecTV Now is not included. Similarly, the system's "Magic Leap World" section (again not at the current time) includes the DirecTV Now app. However, if AT & T offers the app as part of the mainstream consumer sales offering, it is likely that the app will be released shortly.
Another notable detail in advertising is a discreet note at the bottom The edge of the screen during part of the video labeled "Magic Leap One is intended for indoor use only". This follows the guidance we have given based on our hands-on tests in outdoor environments, but it's an important (though not prominent) tip for many consumers who can reasonably expect a mobile device sold by AT & T to be outdoors can be used as you could use a smartphone.
As for the new sales site, there seems to be no US limitation, which makes this fact a nationwide rollout of AT & T. There is also no price difference as AT & T sells the Magic Leap One for $ 2,295 (plus tax), and the company offers free shipping (at least if you order from New York City).
The somewhat secretive start is a refreshingly aggressive move just weeks after its release the HoloLens 2, but there are a few more questions for those familiar with the Spatial Computing company.
First, none of this mentions the frequently advertised 5G wireless service as part of the partnership between AT & T and Magic Leap. As a result of this promotion, some had anticipated that AT & T would wait for Magic Leap to launch a more consumer-facing mobile connectivity version before the Magic Leap One became an official retail product on its website. But AT & T is not waiting; The company has made it now.
The other question that pertains to this release concerns the target audience of the Magic Leap One. As previously described, Magic Leap's approach, which is currently focused on the sale of games and entertainment content, would be a great way to attract corporate customers who are more willing to pay well over $ 2,000 to a business from Magic Leap), a developer-oriented spatial computing device with which they are completely unknown.
However, if you take a device framed by Magic Leap as a developer-maker device and sell it to mainstream consumers, the indication that Magic Leap can not afford it will be on the next iteration of its To wait for products.
As the HoloLens 2 arrives shortly (and already receives rave reviews) as well as lower ratings (in terms of immersive experiences) on the way Upon arrival and Apple's rumored AR device it will come every day, and Magic Leap will be forced to take this step today.
For the moment, the company's strategy seems to depend on the hope that the market will grow along with Magic. Jump As it's a lower price and a 5G enabled device, the AR range is still a relative one open canvas without clear guidance. There are no sure answers to all these questions about Magic Leap as a mainstream device, but if we publish them on the AT & T website, we should soon get some (or not) cash back answers from the public.
Do not Miss: The Secret Headquarters of Magic Leap