When it's ready to deliver its first product by the end of the summer, Magic Leap has managed to impress another high-profile investor in telecom giant AT & T.
In addition to the investment, AT & T will serve as an exclusivity wireless distribution partner for the Consumer Edition of Magic Leaps Device  Elsewhere, Facebook hunted Snapchats model for augmented reality advertising, while Snapchat partnered with Amazon for a visual Product Launcher Tool Prepared
Magic Leap Starts Financial Partnership with AT & T
Another giant piece of the mysterious augmented reality puzzle known as the Magic Leap came into play on Wednesday when AT & T announced that it will be the exclusive launch vehicle for the device
The new AT & T relationship is part of their Series D equity round of financing. This part of the agreement includes Donovan receiving "Observer Rights with the Magic Leap Board", a role that generally allows attendance at board meetings but does not include voting rights.
If your magic leap appetite is still not saturated, read  Magic Leaps latest software demo and CEO Rony Abovitz's defense of technology on Twitter …
REALITY BITES: The Sensors in devices such as Magic Leap One enable a further field of technology in geodata. Varun Mani, Technical Fellow at Vuforia's parent company PTC, explores how spatial data enables true digital transformation in businesses
Facebook Challenges Snapchat with Augmented Reality Ads in Newsfeed
Facebook prepares augmented reality experiences for brands In his mobile app, with the introduction of Tuesday augmented reality ads in his news feed, the introduction of augmented reality ads is visible.
News feed AR ads allow advertisers to insert AR camera effects from virtual product testing into 3D promotional products directly into ads] Like Snapchat's Shoppable AR, the AR experiences also give brands the ability to integrate calls to actions, encourage consumers to go to an online store to buy make-up or to install a mobile game.
REALITY BITES: Two years after the release Pokémon GO is still one of the best available augmented reality apps. Now, the company is preparing the Niantic Real World Platform, which allows developers to create more realistic and consistent content and create multiplayer experiences. Oculus Software Engineer Steph Rhee explains how Pokémon has positioned GO Niantic as the leader in augmented reality adoption with the next-generation platform.
Snapchat Announces Partnership with Amazon for Visual Product Search
A Glance at the Code from The Snapchat App has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search capabilities with Amazon's massive online articles Shop can be associated.
Self-described "Technology Leaker" on Twitter, a teenager by the name of Ishan Agarwal tipped TechCrunch as to the discovery. With the code name "Eagle" users can recognize objects, songs, barcodes and more. The app would then send data to "Amazon, Shazam, and other partners."
Continue reading to see what this partnership is like alongside Snapchat's other commerce features …
REALITY BITES: The enterprise segment of the augmented reality industry is currently ahead of the consumer adoption sector but may lose momentum. Russ Fadel, former CEO and founder of ThingWorx (now a PTC subsidiary next to Vuforia) and current CEO and co-founder of Enterprise AR startup Augmentir, sees parallels between industrial IoT and AR sectors.
Every Friday, Next Reality reviews the latest headlines from the financial side of Augmented and Mixed Reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. In previous issues of Market Reality, you'll find more news that you may have missed.