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Home / Tips and Tricks / Augmented Reality Game Developer Illumix Comes Out of Stealth to Finance $ 8.6 Million in Mobile AR News :: Next Reality

Augmented Reality Game Developer Illumix Comes Out of Stealth to Finance $ 8.6 Million in Mobile AR News :: Next Reality



Apple often cites its tight integration of hardware and software for its success. Startup Illumix wants to do the same for AR games by developing an AR platform for its apps.

Illumix completed a $ 8.6 million seed round of stealth financing on Tuesday, helping the company develop its products and partnerships and build its development team. The company also announced plans to release two AR games in 2019, one with original intellectual property and another licensed by an established franchise.

Both games will use Illumix's own AR platform, which uses computer vision and machine learning to enable environmental understanding in real-time interaction with the player's physical space. The company claims that its AR technology can achieve these capabilities in real time without the need to move mobile devices to pre-map the environment. The custom toolkit will also support shared multiplayer experiences for iOS and Android.

Image via Illumix

"AR will be the next transformation in the way of seeing the world and our role in Illumix Gives People Freedom to Penetrate into a Greater, More Boundless Reality Illumix uses AR games beyond tabletop or geolocation by understanding and exploiting the space around gamers more completely than ever before. Only technology, our team creates meaningful, compelling and responsive AR User experiences, "said Kirin Sinha, founder and CEO of Illumix.

While her work experience is low, Sinha has some impressive educational aspirations. She graduated with a BA in Mathematics, Electrical Engineering and Computer Science from the Massachusetts Institute of Technology in 2014 and continued her studies at the University of Cambridge, where in 2015 she earned a master's degree in mathematics. She also holds masters degrees in London School of Economics and Political Science, where she focused her studies on machine learning, and Stamford University, where she studied business administration. Prior to founding Illumix in 2017, she founded SHINE for Girls, a non-profit organization that promotes interest in mathematics among young women at MIT by combining math with dance.

Venture capital firms Maveron and Lightspeed Venture Partners led the seed round of financing with other participants including Radar Partners, Unusual Ventures, and 451 Media, an entertainment company co-founded by film director Michael Bay (and one likely unconfirmed Candidate for the licensed game by Illumix).

"We met in Kirin A brilliant entrepreneur passionate about creating a world-class gaming studio while redefining what's possible on mobile devices and with augmented reality. We believe That Illumix is ​​perfectly positioned to transform the defining consumer brand into transformative mixed-reality games that will be integrated into people's everyday lives, "said David Wu, Partner at Maveron.

In a blog post, Light The Speed ​​compares Illumix with Apple's ARKit and Google's ARCore and the AR cloud platforms Ubiquity6 and 6D.ai, but emphasizes the vertically integrated approach as an advantage in building AAA quality and the Avoiding Limitations, Such as ARKits iOS Only Multiplayer

Illumix's AR technology is capable of multiplayer – Experiences promised by Niantic, 6D.ai and Ubiquity6 AR platforms Real-time environment mapping This example is from Niantic. Image by Niantic / YouTube

Without Pokémon GO Developer To mention Niantic by name, the investor also noted that Illumix will demarcate itself from massively multiplayer MMORPG games instead of locations (19659002) "At Lightspeed is looking for companies that redefine our lives and practices, and Illumix's team and vision, coupled with its bespoke technology, have the power to transform AR beyond novelty and define a new category in interactive entertainment "added Nicole Quinn, Partner at Lightspeed.

So far, the gaming industry has not produced a blockbuster AR hit on Pokémon GO, but that does not mean it works there (19659002) According to the Newzoo Global Games Market report, mobile gaming accounts for half of the total Gambling market and grow by more than 25% to $ 70.3 billion year-on-year. Considering that the consumer segment of AR is, at least for the time being, a mobile game, it seems to be a gain for the participants to support a company that controls their own destiny in terms of the underlying AR technology investors

Do not Miss: Video demo of 6D.ai shows why occlusion is the next big thing for mobile AR experiences


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