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Home / Tips and Tricks / AWE Cooperates with Accessories Project to Deliver the Ultimate Swag Bag with Augmented Reality Drive «Next Reality

AWE Cooperates with Accessories Project to Deliver the Ultimate Swag Bag with Augmented Reality Drive «Next Reality



I'm here at the annual AWE event in Santa Clara, California, and the venue is just as full, if not more than last year.

There's still a lot to discover, but I wanted to take a moment to point out some of the coolest augmented reality swags I've ever seen. It's a kind of magic bag.

The bag itself acts as a kind of social networking beacon, allowing anyone who uses the AWE app to scan your bag and get your contact information (if you have disabled privacy mode). including your name, business affiliation, photo or avatar, and links to your website or LinkedIn profile.

Overall, the process is pretty straightforward. Just download the AWE Conferencing app (iOS and Android), set up your profile, and click OK. Then pair the app with your specific bag by scanning it using the App's Camera menu (which will prompt you to enter a unique code attached to the bag).

Images by Adario Strange / Next Reality [19659008] Then you can exchange and gather information by simply walking around with your bag and scanning the pockets of others. The way the app recognizes the bag's unique fabric is based on a patented image processing algorithm.

"Fabrics are part of your style of expression, and the fabrics you wear are largely non-unique," said Yoel Fink, CEO of AFFOA and professor of materials science at MIT, during a conversation at the event on Wednesday.

Image by Adario Strange / Next Reality

"Here we are trying to create a fabric that is as unique as Each of the woven fabrics [on the bags] was made in a South Carolina mill called Inman Mills, which weaves a unique pattern. The idea is: "How can a fabric mean much more than today?" 19659013] Here we are trying to create a fabric as unique as you.

– Yoel Fink, CEO, AFFOA

Fink also believes that AFFOA-AR pattern dynamics may leave much to be desired. Work in other situations as well, from hospital gowns to patient identification and even high-end fashion. The key he repeatedly emphasizes is that they are uncontrolled, passive information vectors. The user always has the option to activate the privacy mode to remain anonymous. A function that is not possible if the biometric identification vector is your face.

The AWE The team developed the bag in a unique partnership with Advanced Functional Fabrics of America (AFFOA) of Massachusetts and was also supported by Inman Mills, PLH Fashion Group and UNIFI Media as a kickstarter project called LOOk's Backpack. At that time, AFFOA could not reach its $ 10,000 goal. However, this kind of mini-rebirth proves that the idea is not only a cool way to marry AR and everyday objects, but also a potentially powerful new network tool beyond events like AWE.

Do not miss: THE FUTURE OF AUGMENTED REALITY: DISCOVER WHERE THE INDUSTRY STANDS


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