I'm here at the annual AWE event in Santa Clara, California, and the venue is just as full, if not more than last year.
There's still a lot to discover, but I wanted to take a moment to point out some of the coolest augmented reality swags I've ever seen. It's a kind of magic bag.
The bag itself acts as a kind of social networking beacon, allowing anyone who uses the AWE app to scan your bag and get your contact information (if you have disabled privacy mode). including your name, business affiliation, photo or avatar, and links to your website or LinkedIn profile.
Overall, the process is pretty straightforward. Just download the AWE Conferencing app (iOS and Android), set up your profile, and click OK. Then pair the app with your specific bag by scanning it using the App's Camera menu (which will prompt you to enter a unique code attached to the bag).