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Home / Tips and Tricks / Bentley Concept Car gets its own augmented reality app, but the ticket price is steep, a sort of «Next Reality

Bentley Concept Car gets its own augmented reality app, but the ticket price is steep, a sort of «Next Reality



When it comes to building luxury cars, Bentley knows for sure what he's doing. But when it comes to creating an AR app, Bentley looks less like Continental GT than Geo Metro.

At least this is our first impression after testing the company's new AR app called the Bentley 100 AR released earlier this week

Yet, Bentley deserves praise for entering the world of augmented reality As the trend to use AR for automotive marketing increases. It's a great advertising tool that lets customers get a good overview of a car by placing it right in front of them in AR. No more trips to the dealership and no monocular or tuxedo to feel welcome in a Bentley showroom.

Picture by picture by Jim Manning / Next Reality

With the app you can get the new EXP 100 GT concept car (however only in miniature size, as it is not scalable) look at life-size dimensions up close). Interesting is the clunky, old-fashioned nature of the app itself (available for free on iOS devices). The user interface is smooth enough, with a voice-driven tour of the car listing the features, but the app is brought to the point where additional archaic steps are required. Bentley requires you to print a graphic paper marker (basically Stone Age AR-Tech at this point) that serves as an anchor point for the AR car.

Even if you direct your smartphone camera to the image with high resolution The MacBook Retina Display still does not work. You need to print out the QR code, which feels very unwieldy and technically simple. It also wastes my expensive printer ink.

Picture by Picture by Jim Manning / Next Reality

Only a handful of people can afford a Bentley, but nobody can to afford the Bentley EXP 100 GT – because he is not (yet) for sale as a concept car. The only way to really take a good look at this vehicle is AR. Selected Bentley dealers around the world have their own version of the QR code on the floor of their showroom. This will give you a 3D model of the car in which you can actually walk around.

Ironically, the car is more advanced than the app and the relatively primitive, marker-based AR. The EXP 100 GT is a pure electric vehicle and, according to Bentley, "was inspired by the company's deep understanding of the needs of its smart, forward-thinking customers."

The company also claims that the vehicle includes "artificial intelligence" (AI) as a means to assert the car as a place to create, experience, and capture extraordinary human experiences and emotions. In addition, the vehicle has a self-drive mode and can accelerate from zero to 100 km / h (60 mph) in less than 2.5 seconds.

Picture by picture by Jim Manning / Next Reality

But that's not all, Bentley entered the James Bond area with this concept car – the integrated AI not only drives the vehicle when it reaches its hands but also uses biometric sensors to determine the most comfortable seating positions and to track the movements of the passengers' eyes, body temperature and blood pressure.

Oh, Bentley The car must have been developed with foresight, because of this advanced technical Approach is simply not recognizable in the app. Forcing the use of paper as part of the AR experience contradicts the meaning of the digital n technology.

Because printer ink may be so expensive, this is a deliberate hurdle to keep plebeians out of even digital imaging of their luxury vehicle. Aside from jokes, once the app has been running and the printed AR marker is well lit, this may be the next one most of us will ever own.

Do not miss: Toyota Rolls Our web-based AR ad campaign on the 8th wall


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