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And based on that, it’s pretty clear that the race between President Trump and Joe Biden is limited to just six swing states – Florida, Pennsylvania, North Carolina, Michigan, Wisconsin, and Arizona. They get the lion’s share of the money spent on television advertising from the campaigns and outside groups that support them.
To date, more than $ 700 million has been spent on television advertising bookings in 14 key states, with nearly 85% of that money going to the Big Six. This is based on data collected by the ad tracking company Advertising Analytics as of Friday and analyzed by NPR.
And the Democrats have focused even more closely on the six states: The Biden campaign and support groups spent nearly 90% of their money there, while Trump and Republican organizations spent 78 cents of every dollar in the six states.
Here are nine more takeaways from the numbers that reflect radio and cable TV bookings from April through November election day:
1. The Biden campaign and the democratic groups that support him spend Trump and his allies $ 40 million since the campaign began, $ 379 million to $ 337 million. (Team Trump often spends Team Biden on digital advertising.)
2. Biden gets more support from outside groups than Trump. The Biden campaign spends the Trump campaign, $ 245 million to 234 million, but external groups that support Biden also spend external groups that support Trump, $ 134 million to $ 103 million.
3. The group with the highest outside spending was Trump-focused America First Action and America First Policieswho spent a combined $ 51.7 million. Preserve America PAC has spent $ 24.2 million.
On the democratic side, Priorities USA Action is the top funder in the six major states with $ 48.4 million, followed by Future Forward with $ 39 million and American Bridge with $ 20.5 million. The attention-grabbing Lincoln project has spent $ 8.5 million.
4. Biden and his allies spend the Republicans in the states of the “Blue Wall” widely. Biden and Democrats who support him cannot be blamed this year for ignoring Michigan, Wisconsin and Pennsylvania. The three former “Blue Wall” say that Trump tipped in his favor in 2016. Trump won Biden four years ago along with less than 80,000 votes and his allies are scrambling to take them back, spending $ 174 million to $ 103 million for Trump and groups that support him.
5. Trump plays defense in Ohio and Iowa. In addition to focusing on the big six states, Republicans spent $ 32 million on Ohio and Iowa. By comparison, Biden and his allies spent only $ 9 million in these two states. GOP money includes $ 22 million in Ohio and nearly $ 10 million in Iowa – places the president should be favored to win but polls completed.
6. But Trump is trying to expand the map in Minnesota, New Hampshire and Nevada. Trump’s team outperforms Biden in these three states, which Hillary Clinton won in 2016, by a total of $ 31 million to $ 19 million.
7. The Trump campaign has basically written off Colorado up to this point. It spent $ 0 there, and a super PAC that supports it spent minimally.
8. When it comes to Georgia, so far it’s all Trump. Georgia is a disorganized state. Polls have been showing statistical dead heat for months. But it was all Trump on the radio waves. Its campaign and allies made it a focal point, spending nearly $ 12.8 million on almost nothing from Biden and his supporters by the end of September (around $ 50,000). But that will soon change. The Biden campaign has reserved ads worth nearly $ 3.9 million so far in October and November.
9. Democrats appear to be about to test Texas while Republicans are ignoring it. The Biden campaign has booked $ 5.2 million in Texas so far for the month of October. The Trump campaign, however, did not spend anything. That probably means Republicans think they have enough pillows and believe Trump will win there anyway. It can also mean that the campaign will have to ration its resources if the money is stretched.
All of these spending shows that Trump has a lot of territory to defend while the Biden campaign has continued to focus on the core states where it initially wanted to compete heavily.
In the states that Trump won in 2016, the president and support groups spent $ 356 million, while Biden only spent $ 21 million in the states that Clinton won.
Breakdown by state
Here is a breakdown by state in the order in which the campaigns are spending the most money. The list is in order of the most spent and the total number includes the external groups that support each candidate and / or oppose their opponent:
Biden and Allies: $ 83.5 million
Trump and allies: $ 82.3 million
Biden and Allies: $ 74.1 million
Trump and allies: $ 50 million
Trump and allies: $ 49 million
Biden and Allies: $ 37.1 million
Biden and Allies: $ 55.6 million
Trump and allies: $ 21.7 million
Biden and Allies: $ 44.4 million
Trump and allies: $ 31.8 million
Biden and Allies: $ 43.7 million
Trump and allies: $ 26.3 million
Trump and allies: $ 22.3 million
Biden and Allies: $ 6.8 million
Trump and allies: $ 16.9 million
Biden and Allies: $ 8.9 million
Trump and allies: $ 12.8 million
Biden and Allies: $ 3.9 million
Trump and allies: $ 7.8 million
Biden and Allies: $ 7.2 million
Trump and allies: $ 9.7 million
Biden and Allies: $ 2.3 million
Trump and allies: $ 6.1 million
Biden and Allies: $ 3.4 million
Biden and Allies: $ 6.7 million
Trump and America First: $ 156,000
Biden and Allies: $ 1.5 million
Trump and America First: $ 38,000