<img src = "https://img.reality.news/img/08/46/63696024427832/0/blippar-bounces-back-with-web-based-ar-platform.w1
456.jpg" alt = "Blippar returns with the web-based AR platform  image by Blippar / YouTube
WebAR is a much more robust offering than the web-based AR format of Augmented Reality Digital Placement, which the company released in 2017. The platform supports, for example WebAR can also launch AR experiences via virtual portals, image recognition, and object recognition.
"I am very proud that the team continues to expand the boundaries of AR so that we can continue to offer better tools and products Create the best possible experience with others, "said Ambarish Mitra, founder of Blippar, in a statement.
" Leading AR beyond apps creates a simple distribution channel as the Web subsides how to prevail and solve one of the biggest obstacles to the introduction of AR After having to download a separate app to display the content, the possibilities for all end users and developers are unlimited.
Image by Blippar / YouTube
Since Blippar's assets acquired Candy Ventures in January, the new blippar has been relatively quiet, yet the company's promise to revive it to focus on blippbuilders, a platform for creating content designed for developers and non-developers.
"We are extremely grateful for the overwhelming support since December by our customers, partners, investors and all in the ecosystem, and We are very grateful to everyone who has contributed to the Blippar journey so far, especially our past and present team members, without whom we would not have been able to build anything, "said Mitra.
Blippar also adds a feature – web-based AR Content without the need for a native app – which has been well received over the past year – Apple has A R Quick Look added to ARKit 2.0, Google brings similar features to ARCore and Google Search, as well as the 8th Wall Web platform, which is gaining importance among high profile advertisers such as Sony Pictures, MillerCoors and Toyota. In return, Blippar gains an edge over platforms such as Snapchat, Facebook and ZapWorks, which require native apps to install their customers' devices. So it's a good starting point for a company that wants to get back on its feet.