Mobile augmented reality pioneer Blippar has completed his case from the hopeful AR startup to the books on immersive computing history.
On Monday, Blippar confirmed in a blog post that he had entered the administration, in the UK in the United States Bankruptcy. The announcement came after reports emerged last week that a conflict between investors would stop funding that would keep the company afloat.
Now that one of the company's shareholders has voted against the required funding, the company is at an end. 19659002] The company also announced on its website the appointment of Paul Appleton and Paul Cooper as joint administrators of Blippar and its assets. The administrators appointed by a UK court are responsible for finding a buyer for the company as a whole or as shared assets. As part of the administration process, Blippar expects to discontinue its business activities, with administrators trimming all employees.
"Like many startups and scale-ups, we are used to adapting and refining our business strategy in an ever-changing industry "said the company's team in his farewell message.
"Our journey as a frontier tech company in a new emerging industry has been unbelievable It has not always been easy, and along the way we have had to make some difficult decisions, our goal has always been to drive innovation in the AR industry […]
Blippar was founded in 2011 and became one of the first mobile AR companies to offer marker-based AR experiences for Marketing campaigns.
However, as Augmented Reality gained popularity and competitors such as Snapchat and Zappar entered the mobile AR arena , Blippar could not use his early advantage.
In fact, some of the company's problems have been well documented by those who close it. In 2017, the founders of Layar, another early mobile AR company acquired by Blippar in 2014, criticized the company's leadership and its lack of strategy and vision.
A review of the past year would hardly contradict this assessment. The company has introduced numerous computer-vision-based AR capabilities, including automotive recognition, facial recognition social profiles, city navigation, and indoor navigation platforms and landmark recognition. The expansive nature of these initiatives does not seem to follow a clear strategy apart from the computer vision of all things.
Meanwhile, Snapchat and Facebook, with their own AR platforms for advertisers and much larger user bases, are the main targets for advertisers and not for Blippar's app. And with the advent of ARKit and ARCore, developers and publishers have been given the tools to build their own AR apps, which do not require ARC code to be scanned to deliver AR content.
Blippar's demise shows that AR technology is currently hot. it is not insensitive to big missteps. Nevertheless, the company has a deep bank of AR and AI tech. Therefore, his assets should attract the attention of other tech companies that are either already working with AR or looking for a start.
In fact, Snap, Inc., the parent company of Snapchat, has already tracked a takeover of Blippar, so Snap could kick the tires again.
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