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Tips and Tricks

Qualcomm Making Chips for Standalone AR and VR Headsets Connected to HTC, Vuzix and Google Say "Next Reality"

One of the leading chip makers for smartphones announces a new processor designed specifically for augmented and virtual reality headsets. According to a Bloomberg report, Qualcomm will likely announce the Snapdragon XR1 at about the same time as the Augmented World Expo, which will take place next week in Santa Clara, California. Image from Vuzix / YouTube According to sources …

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Coors & KFC Court Consumers for Memorial Day Weekend on Snapchat AR «Mobile AR News :: Next Reality

Many Americans will be celebrating the start of summer on this Memorial Day weekend with backyard cookouts, and two brands are hoping to cement their invitations to these parties through Augmented Reality experiences in Snapchat. MillerCoors operates a sponsored lens that virtually operates sunglasses on users' faces and a cold can of Coors Light in their hands. The lens sends …

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Qualcomm & DigiLens Prepare Components for AR Wearables & Retailer AR Reality Check «Next Reality

It will likely take a few more years for smartglasses to be ready at prime time, as component manufacturers achieve the innovations needed for consumer-centric device designs. Nonetheless, two technology companies are taking steps in this direction, as Qualcomm is rumored to be working on a chip destined for AR & VR headsets, while DigiLens has scaled down its helicopter …

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