If online commerce is a war (and whoever says it does not), CGTrader is ready to arm its allies with augmented reality ammunition.
On Wednesday at the Augmented World Expo (AWE) in Santa Clara, California The provider of 3D content introduced ARsenal, an e-commerce software tool that enables retailers to 3D models of products from 2D images using a product link or a smartphone snapshot instead of a full photogrammetry session.
In addition to 3D modeling, CGTrader ARsenal offers retailers the ability to embed product previews with augmented reality into their online stores. Portal for managing and saving 3D models.
CGTrader is ready to support retailers on mobile web platforms as well. The ARsenal 3D models are compatible with AR Quick Look in Apple's ARKit (which uses the USDZ format) and the new Scene Viewer in Google's ARCore (which works with the open source gITF format).
"Working with retailers and brands that want to provide their online buyers with augmented reality experiences is how they like to introduce AR to keep up with buyers' expectations, but often do not have internal resources and the know-how to put it into practice, "said Dalia Lasaite, CEO of CGTrader, in a statement. "With the introduction of CGTrader ARsenal, we enable every retailer to provide its customers with a minimal effort, a rich, complete augmented reality solution that we believe will lead to widespread adoption of the industry ARs."
Of course, CGTrader does not provide this tool unselfishly. The company offers ARsenal a flexible subscription based on monthly volume and customer budget.
As a pilot customer, CGTrader has selected a retailer from an industry that is among the first users of augmented reality. Specializing in bean bags, retail furniture retailer Fatboy follows in the footsteps of Ikea, Amazon, Target, Houzz, Pottery Barn and others who have used augmented reality to preview sofas, chairs, tables and the like.
"Augmented reality with a turnkey approach is the perfect solution to give our customers the opportunity to experience our products online and to visualize exactly what they will look like in their home environment," said Tom de Vos, E- Commerce Director of Fatboy. "The CGTrader ARsenal solution is a great fit for us as it helps accelerate the introduction of AR with minimal effort and resources, while capturing the unique beauty of our premium products."
ARsenal completes the company's 3D modeling services CGTrader Marketplace, a self-service portal with more than 800,000 3D models for retailers to purchase licenses, and CGTrader Enterprise 3D Modeling, a 2D-to-3D conversion solution for larger operations.
As demand for Augmented Reality grows, so does development tools and 3D content repositories to deliver these experiences. CGTrader's services provide 3D models for retailers of all sizes.