The landscape for mobile augmented reality apps is still mostly filled with utilities and gaming apps, but a novice in this area would like to draw children into the mix.
A recently published iOS app called Bookful Takes on Classical Children Stories normally found in large-format paper books turn them into AR and turn classic characters into animated, interactive 3D objects.
Once the app has been downloaded, users can choose from a series of six books, including The Tale of Peter Rabbit, The Story of Benjamin Bunny, and The Story of Jemima Puddle Duck (all by the late British author and illustrator Beatrix Potter). Users can also access three other books, including Children's Encyclopedia (the only completely free book) and two others offering interactive learning content for dinosaurs and snakes.
Each book contains the option of narration and AR content, with the ability to turn off the audio narrative if the child prefers to read it himself.
As with most children's books, the AR versions are short, which can lead to more budget-oriented parents, as the books cost $ 1
In addition to the reading and animated visual content of the AR app, the books also feature an AR game mode with well-made graphics and gameplay. As with read content, you can try one game per book for free, and three more are blocked until you make an in-app purchase.
The series was launched by Inception, a company with much experience in AR production, and VR content for such greats as Universal, Toyota, Conde Nast, Hewlett-Packard, Cisco and others.
"Bringing books to life through augmented reality offers the opportunity to delight all children with books, whether they are reading or not," said Benny Arbel, the CEO of Inception, in a statement. "We want to entertain, educate and inspire children and parents alike, and regain digital screen time for our favorite books and stories."
The launch is a partnership with Penguin Ventures (19459017) (one arm) of publishing giant Penguin Random House), the group that manages the works of Beatrix Potter and The Peter Rabbit.
We have seen such attempts with indie publishers before they wanted to conquer the children's book market via AR. However, this is one of the largest and most sophisticated efforts to date to use the brand awareness of one of the longest lasting and most popular characters in all children's books. In this regard, this could be the best test of whether AR children's books represent one of the next mainstream boundaries for mobile AR.
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