Halloween is barely visible in the rearview mirror, but Coca-Cola is poised to bypass Thanksgiving to accelerate the arrival of Christmas, and the brand has added Augmented Reality as accomplices. On Tuesday, the company presented its holiday package for its Coca-Cola products with its long-lived Polar Bear mascot on cans, bottles and multiple packs, with Santa Claus carrying six-pack glass bottle carriers.
This time, however, customers can bring the polar bears life with augmented reality. Consumers can use the Coca-Cola app for iOS or Android to scan the cans and bottles with the Coke Christmas theme to turn the packaging into a digital replica of the polar bear's wintry domain.
"We wanted to give fans a fun new way to engage with the brand and the magic of polar bears Allie Blalock
If you are unfamiliar with the company's polar bears, they became famous in 1993 in a commercial titled "Northern" (see below) famous Lights.
In addition to shipping the Polar Bears to AR, the app allows you to scan various bottle and can variations that provide various AR scenes, including the company's holiday sledding scene of 2013 ad campaign, snowball fights, and light shows.
19659002] When two cans are scanned together, a rendition of "jingle bells" played by figures on glass bottles emerges.
The Coca-Cola Digital Platforms internal creative agency, working with San Francisco-based Tactic Studio, has created the AR Created Experiences.
Based on its track record, Coca-Cola appears to be the method of providing image recognition AR-Erf to reward customers for their purchase.
For example, in a timely action that has not trampled on other holidays. Coca-Cola ran a sponsored lens on college football theme Snapchat in September that unlocked an AR marching band as users scanned Coca-Cola products via the back camera. (Without a purchase, however, users could prove their team spirit with front-end filters.)
And they are not alone in this strategy, as AR has found its way into the packaging of spirits and wine as well as toys and shoes through object recognition platforms.
Including Apple, Google, Facebook, Snapchat, Zappar, and 8th Wall, which provide AR imaging and object discovery tools, retail brands are unrestricted in giving their products digital added value.
But only because we have the technology does not mean that we should abuse it. So, please, marketing directors out there, wait with the Christmas action until I can have at least a serving of turkey, gravy, stuffing and cranberry sauce!