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Home / Tips and Tricks / Disney, Universal and FIFA World Cup: Augmented Reality for Marketing Muscle Mass «Next Reality

Disney, Universal and FIFA World Cup: Augmented Reality for Marketing Muscle Mass «Next Reality



Augmented reality is becoming a real tool for marketing departments to showcase their products.

Last week, we saw numerous examples of Augmented Reality promoting entertainment events

In the film business, Disney / Pixar and Universal Studios both used multiple AR platforms to engage moviegoers at the opening weekends to push their respective films.

In the meantime, Fox sponsored an Augmented-Reality Experience The 1965 Paris-based program "The Incredibles 2" by Snapchat Lens

Pixar's Incredibles 2 has lately been in battle. Continued in a summer of eagerly awaited sequel films and, like his colleagues, it also has an augmented reality experience to promote its presence in theaters.

Available via Snapchat, the AR experience makes the familiar m Ask about the super-family of the movie on your face, and simple finger-tapping on the smartphone screen enable various virtual superpowers. The experience goes on to the reversing camera, where the adorable jack-jack floats in the user's vision and in reality disappears into random seams.

Learn more about using augmented reality for Disney / Pixar and the rest of Hollywood promoting blockbuster movies this summer …

REALITY BITES: Despite the numerous examples of augmented reality Stefanos Loukakos, Head of Messenger Business at Facebook, believes that marketers are not

Universal hatches "Jurassic World: Fallen Kingdom" on Moviebill's AR cover

Regal Cinema's augmented reality magazine "Movement" made a big debut in April with a balanced future in sight Larger (virtual) excursion with its next edition

Arriving at the Royal Theaters on June 22, the second will be released Publication of the publication Jurassic World: Fallen Kingdom on its cover. As with the first edition, one million copies will be available free of charge to the main movie participants on the opening weekend.

Continue reading to learn more about the AR content contained in the latest issue of the Jurassic Park franchise, how the first issue of Moviebill ran, and how Hollywood starred his gun goes into action when it comes to using AR for his feature presentations …

photo via Regal Cinemas

REALITY BITES: David Barry, a content strategist, and JR Dawkins, a business development expert, both from Verizon's Augmented Reality subsidiary Envrmnt, share tips on creating augmented reality illusions in image recognition experiences.

World Cup Fever takes over Facebook & Snapchat

With the FIFA World Cup 2018 in Russia, football (aka "football") fans worl dwide can show support for their favorite teams and players in Augmented Reality via Snapchat and Facebook.

Snapchat for iOS and Android allows fans to paint virtual glasses with the colors of their team. Thanks to Snapchat's background segmentation capabilities, virtual footballs also float behind the user.

In addition, Fox, the official football World Cup organizer, has sponsored a Lens that is involved in the big game between Spain and Portugal.

Next Read more about the AR options available to fans of the world's most popular sport during their biggest event …

Pictures by Tommy Palladino / Next Reality

REALITY BITES: Beyeonics Surgical Ltd. Secured Augmented Augmented Reality Solutions' $ 11.5 Million Drug Development

Every Friday, Next Reality reviews the latest headlines in the financial world of Augmented and Mixed Reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. Check out earlier editions of Market Reality for more news that you might have missed.

Cover picture about Tommy Palladino / Next Reality


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