Dark-fashion mobile app themes are hot nowadays, but YouTube takes this a bit literally with its latest augmented reality experience.
The release of Maleficent: Mistress of Evil which debuted in US cinemas on Friday, is releasing a virtual make-up fitting experience on YouTube.
Make-up tutorial Promise Phan, whose YouTube channel has garnered nearly six million subscribers, filmed a make-up tutorial for viewers to create the look of the Mistress of Evil itself.
Viewing Phan's video through the YouTube app for iPhone and Android, viewers can virtually preview three phases of the costume and make-up, including the Ico beautiful headdress.
Last month, Disney shared a behind-the-scenes video with process actress Angelina Jolie, who pervades to become vicious. This, along with the new YouTube tutorial and AR experience, should keep the cosplayers busy until Halloween.
YouTube announced its new virtual make-up camera effects to influencers About the FameBit will be available brand content platform in June. The first experience with make-up testing came in August from Mac Cosmetics.
With Disney's latest AR experience, YouTube's AR camera shows the potential to enter the AR arena for movie advertising, the Snapchat and Facebook dominated so far.
In addition, Google, the parent company of YouTube, has put together a diverse platform for enabling AR marketing tactics, including the ARCore Apps and Web Toolkit, AR features for Google Search, and the Playground App for Pixel Smartphones. Google has also begun adding AR camera effects to its duo video chat app. Hell, even navigating Google Maps on foot has the potential for AR advertising.
Now the question remains whether Google is really acting as a revenue generator for AR or whether it is only a hobby compared to its core business.