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Home / Tips and Tricks / Drake throws shoppable AR lens on Snapchat to push fans to new album on Apple Music «Mobile AR News :: Next Reality

Drake throws shoppable AR lens on Snapchat to push fans to new album on Apple Music «Mobile AR News :: Next Reality



Hip-hop artist Drake once complained that "online is not part of his (his) day", but that does not stop him from writing his new double album Scorpion via augmented reality on Snapchat

The Snapchat SHP-AR platform introduces users to Drake's hoodie, sunglasses and beard. Tapping the "MORE" button invites users to the Apple Music app to listen to their new album.

Pictures by Tommy Palladino / Next Reality

While we've seen artists like Taylor Swift, Lady Gaga, Justin Timberlake and U2 and Michael's estate, Augmented Reality use their latest works to promote technology that was not as popular as an advertising tool it is with movies and TV.

Likewise, new music has been an almost constant feature in numerous Snapchat AR experiences, especially dancing Bitmoji lenses. (Sure, I'm a fan of watching a cartoon version of myself dance to silly pop music.)

Pictures by Tommy Palladino / Next Reality

Nevertheless, the popularity of streaming music makes Shoppable AR particularly suitable for the music business. Instead of just promoting albums, artists can immediately earn royalties by convincing consumers to switch from more immersive experience to new music in just one click.

Cover Picture via Drake / YouTube

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