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Home / Tips and Tricks / E-Commerce Receives Augmented Reality Upgrade for Vertebrae & Shopify Mobile Web Platforms «Mobile AR News :: Next Reality

E-Commerce Receives Augmented Reality Upgrade for Vertebrae & Shopify Mobile Web Platforms «Mobile AR News :: Next Reality



Two companies using web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers increase their sales.

It takes a real backbone to wear certain hats in public Tenth Street Hats has partnered with Vertebrae to integrate a virtual try-on feature for its website using its mobile AR platform.

Image via Wirbel [19659005] As of today, visitors to the Tenth Street Hats website can try on the Dakota Hat in Augmented Reality, the entire Catalog will be published at the end of October. The implementation is similar to the virtual fitting for ARKit apps, with a "Try It On in AR" button to enable the AR experience (once the camera permissions are accepted).

"E-commerce, by nature, allows us a direct relationship with our customers," says Carson Finkle, CEO of Tenth Street Hats, in a statement. "We are always looking for better ways to improve the customer experience and customer relationships, and we are delighted to be partnering with Vertebrae as their AR technology achieves their purchases by being able to virtually try on our hats With a presence online and in practice, it is important to support both in a comfortable and comprehensive shopping experience. Concluding the crossroads of technology and fashion will push us forward as a leading fashion brand in the country "

Vertebrae uses his Face recognition technology to place 3D models of hats on the minds of customers. To extend the experience to the entire catalog, Vertebrae installs an AR Web browser integration on the merchant's website. While the try-on tool exists in the webshop, Tenth Street Hats could use the 3D models in Web AR advertising campaigns or sponsored AR experiences on Snapchat or Facebook.

"The worlds of physical and digital retail mingle, and AR offers retailers interactive ways to search for products online," said Vebra Cacace, founder and CEO of Vertebrae. "In particular, mobile has been a problem with online conversions, and we've developed this platform in this way:" Advanced commerce creates a better shopping experience and leads to higher conversions. "For consumers, AR creates a more contextual and personalized shopping experience Products they consider come to life outside of a flat website. "

Pictures by Tommy Palladino / Next Reality

In practice, however, the experience is not as accurate as with the AR face masks on Snapchat or Facebook. For me, the neckline of the hat is conspicuous in some angles, and my head falls through the hat at other angles. Granted, I had just come back from the gym, so sweat that was reflected off my bald head could have falsified the results. (I do not believe that the Dakota is for me anyway since I've adopted my baldness.)

When exactly one year ago, the Vertebrae AR platform was launched, it broke new ground for web-based, markerless AR software. Experiences breached iOS and Android. Now that ARKit 2.0 is providing its AR Quick Look feature to the mobile web (and Google is working to bring similar functionality to ARCore), the floodgates for markerless web-based AR have opened.

Shopify is one of the companies that quickly beats advantage of AR Quick Look as an ecommerce tool. After previewing during the beta phase for iOS 12, the company launched its Shopify AR platform on Monday, coinciding with the official release of iOS 12. With AR Quick Look, the company makes it easy for companies to share 3D models of their products Augmented reality.

Image from Shopify / YouTube

"Web-based augmented reality represents an exciting leap toward AR experiences for the everyday Buyers via mobile browser available, "wrote Daniel Beauchamp, director of AR & VR at Shopify, in a blog post.

The platform was targeted at small businesses and the company shared the AR tools with a select group of customers using their e-commerce platform for their web stores. One of these partners, Jordan Schau, co-founder of Pure Cycles, summarized the potential for rapid AR growth for e-commerce with the ubiquity of the Internet:

"Downloading an App [with AR capabilities] and then" Das als Haupt- Using a shopping app has great frictions for the user. But if it's just built into the browser safari, which already makes up an increasing percentage of our traffic, I think it'll just explode. "


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