Mobile app publishers use augmented reality to solve everyday measurement problems, from measuring the length or height of items to previewing furniture in the home.
It now appears that checking for baggage allowance is another volumetric problem increasingly solved by augmented reality, as the British airline easyJet has added such a feature to its iOS app.
The Cabin Bag Sizer is available through the check-in process to customers using airline booked flights 3D sizing of the cage in the camera's view of the app so travelers can place their luggage in the box to see whether your bag meets the requirements of the airline, eliminating the need to check baggage for oversized baggage.
"We're always looking for ways to improve the travel experience that we offer to our customers when they fly with us, and this new technology is a perfect example of that, "said Daniel Young, head of digital experience at easyJet. in a statement. "We continue to put innovation at the heart of our industry-leading mobile travel app to give our customers the tools they need to reduce their airport experience, and the transition to this latest technology makes preparing for travel easy and fun . "
Travelport, a technology company specializing in IT solutions for airlines and travel agencies, has developed the AR feature for easyJet. The company includes Singapore Airlines, Copa Airlines, Fiji Airways, LATAM Airlines and Etihad Airways among its airline customers.
"As viewers increasingly demand digital solutions that enhance their travel experience, we were thrilled that easyJet could once again provide the barrier to innovation," said Cormac Reilly, vice president and vice president of travel partners solutions at Travelport. "By integrating this unique augmented reality feature into the app, easyJet will further reduce unexpected on-the-spot baggage requests, allowing easyJet to stand out as a leader in digital innovation and reach the massive milestone of 30 million app downloads."
Of course, the new easyJet feature is not the first advanced Baggage checking tool. Royal Dutch Airlines (KLM) developed a nearly identical feature for the iOS app last year. Both airlines have a similar feature on eBay for their Android app that allows sellers to determine which shipping box fits the items they are sending to customers.
Traditionally, the Aviation Industry Does Not Have the Best Reputation in Customer Service Last year's JD Power study by North American airlines shows that the industry is steadily improving.
Part of this gradual quality boost seems to come from airlines using Augmented Reality as a solution to improve their customer experience.  Whether it's the easyJet and KLM baggage inspection tools or the Airbus entertainment program or a pioneering prototype app for airports under development by American Airlines, it seems that AR for the flight journey soon becomes indispensable as mobile boarding passes.