Many tech insiders are waiting for Augmented Reality to become mainstream. However, if you look carefully enough, you'll find that, thanks to talk show presenter Ellen Degeneres, it's already mainstream as much as possible.
Degeneres and her partner, actor Portia de Rossi, recently teamed up with Krikey, a San Francisco-based augmented reality app studio, to create gorillas !, an AR experience that raises awareness of the plight Mountain gorillas in Rwanda should hone to create.
If you I am a TV denier and do not know who Degeneres (commonly referred to as "Ellen") is. With 78 million Twitter followers and 73 million Instagram followers, it is the most popular talk show presenter in the world. When Ellen starts talking about AR, you expect more mainstream consumers to come aboard.
The app is part of the entire Krikey AR game menu and presents you with a large 3D model of the Earth after opening. Shortly thereafter, the app plunges you into the forests of Rwanda to meet a cute AR Gorilla to interact with gamified feeds and limited exploration of the virtual fauna.
There is also a two-player mode in which a friend can play the game remotely and an option that allows you to record a video of your game and your role in the game for sharing, thus giving the empathy message to those at risk Animals can spread.
I used the app for a short round and although it does a great job of rendering the cute little monkey, the aircraft detection was sometimes shaky, and it was not always clear what to do next with the furry creature.
Still, it's a good start to introduce legions of Ellen fans to AR while working for charity (the app was supported by the Ellen DeGeneres Wildlife Fund ).  You can now download the app for free for iOS or Android ices.